Yaw Affum

Experience

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  Deluxe Delivery Systems

  Jun 2012 - Jul 2013

  Marketing Research/Social Media Coordinator

  Coordinated market research, business branding, and successful product launches for the B2B logistics and supply chain division. Managed campaigns, consolidated vendors, and forged strategic 3PL relationships.

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  John Theurer Cancer Center at Hackensack University Medical Center

  Aug 2013 - Jul 2014

  Database Marketing Analyst

  Designed a new patient tracker database in MS Excel that enabled 28 top-tier Oncologists at John Theurer Cancer Center to analyze patient referral rates. Empowered C-suite management, including the chairman, CIO, and CFO, with insightful reports on patient statistics. Additionally coordinated social media campaigns to generate leads.

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  Interactive Brokers

  Jul 2015 - May 2021

  Marketing Project Manager, Campaigns

  Coordinated and managed ad operations, social media marketing, digital advertising campaigns, media planning, and paid search projects in efforts of growing acquisition of institutional and retail brokerage accounts. I liaised with VP of Business Development and Director of Marketing to execute global multichannel product marketing campaigns focused on launching products and initiatives to increase exposure and acquisition to IBKR's premium trading platform. Forged various partnerships and vendor relationships to fuel brand exposure. Show less

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  Zingeroo, Inc.

  Jun 2021 - Aug 2022

  Director of Marketing

  I spearheaded marketing operations and targeted comprehensive go-to-market strategies to launch Zingeroo's competitive stocks/options trading app. I oversaw content, SEM, affiliate campaigns, PR and media partnerships to grow and promote Zingeroo.

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  MAX-Y Co.

  May 2023 - now

  Managing Consultant

  As a consultant and managing partner, I founded MAX-Y Co. to provide startup, marketing, operations, and online business management (OBM) services to select small businesses. Working with clients e-commerce, event planning, tech, and personal brand clients, focusing on maximizing operational effort, marketing and business goals.