Tony Sabetti

Experience

• 

  Texas Instruments

  Jan 1995 - Sept 2006

  Lead product and market development teams to introduce TI's UHF RFID product. Succeeded as first to market company with a production UHF Gen2 inlay. Lead marketing teams, lead development teams, lead sales teams to delivery RFID tag and reader solutions across a number of industries, including Automotive, Retail and Logistics. Played a key role in deployment of Mobil's Speedpass implementation of RFID, and American Express ExpressPay solution. Managed RFID product roadmap and marketing campaigns to win automotive security applications. Drove growth of revenue at global customers. Lived and worked in Germany.

  • RFID Marketing Director

    Jan 2004 - Sept 2006

  • Director of Marketing and Engineering

    Jun 1997 - Dec 2003

  • RFID Automotive Strategy Manager

    Jan 1995 - May 1997
• 

  Sirit, Inc

  Oct 2006 - May 2009

  Vice President, RF Solutions

  Sirit provides RFID reader, tag and integration solutions. Expanded global customer base for RFID readers and tags, (UHF and HF) focused on Supply Chain Automation, Vehicle Tracking and Smart Label Printers. Managed their NFC business developing NFC software stacks and applications for mobile handsets.

• 

  NXP Semiconductors

  Jun 2009 - Feb 2011

  Senior Director, Sales and Marketing

  Develop customers and applications throughout North and South America for NXP Semiconductor's Identification Line of products, including NFC, RFID, POS Reader IC's, Mifare, iCode, uCode, and secure micros (SmartMX) for payment and identification. Market applications include fare collection, electronic passports, government ID, supply chain logistics, product authentication and security.

• 

  Softcard (acquired by Google)

  Apr 2011 - Apr 2015

  Led a team of NFC and Mobile Payment sales engineering experts responsible for Merchant POS integration, EMV upgrades, and mobile commerce solutions implementations at major retailers and retail point of sale (POS) systems partnerships. Responsible for defining mobile commerce platform requirements for NFC mobile wallet, and implementation of mobile commerce API's with retailers. Responsible for developing developing alliances to grow the eco-system supporting NFC mobile commerce solutions.

  • Sr. Director, Merchant Integration and Sales Engineering

    Jul 2012 - Apr 2015

  • Director, POS and Payment Alliances

    Apr 2011 - Jul 2012
• 

  CPI Card Group

  Apr 2015 - Nov 2016

  Mobile & NFC Product Manager

  Led the effort to grow CPI's business in the mobile digital credential space. Responsible for product management and business development for innovative solutions that deliver secure digital credentials to mobile devices for Near Field Communications (NFC) mobile payments at merchants. Enabling issuers to provision cards to phones leveraging HCE with Tokenization, embedded SE and UICC configurations.

• 

  Chase

  Nov 2016 - now

  Executive Director - Product Management

  Working on merchant solutions within Chase Digital.