Abhilasha .

Experience

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  American Express

  Jan 2011 - Sept 2012

  - Executed marketing and servicing campaigns for 21 international markets- Interfaced with marketing managers to align on campaign objectives and provide consultation on campaign sizing, targeting & segmentation- Ran pilot campaigns to support the business initiatives and help the marketingpartners have a better understanding of the target market- Executed campaigns for recurring and ad-hoc requests, applying industry wide bestpractices, using SAS, Unix and Mainframes- Conducted thorough Quality Assurance for campaigns- Interfaced with third-party vendors to ensure successful production roll-out of thecampaigns- Designed and Constructed Campaign Dashboard using SAS to provide Monthly Business Updates to senior leadership- Managed MIS Reports capturing key performance metrics of production processes- Generated preliminary reports on Secure File Transfers across markets to ensure total compliance Show less

  • Systems Analyst

    Jul 2011 - Sept 2012

  • Intern

    Jan 2011 - Jun 2011
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  Parle Products Pvt. Ltd

  Apr 2014 - May 2014

  Summer Intern

  - Conducted extensive primary market research on retailers and semi-wholesalers through interviews focusing on trade promotions and schemes- Generated consumer insights using primary research on target group through quantitative structured interviews and focus group discussionsIMPACTInsights into performance of key products within top three markets in the country

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  KPMG

  Jun 2015 - Sept 2016

  Consultant

  PMO• Assisted a leading Consumer Market organization in India in Program Management for implementation of POS solution• This included building program management framework, processes, toolkits and templates as well as regular tracking and reporting of project status and progress, issues & risks and worked as a key enabler for smooth conduct of ongoing as well as standalone operations and processes• Supported Project Governance through change management activities and provided relevant information as and when required• Working knowledge of JIRAIT Strategy & IT-enabled business transformation• Assisted CIO in refreshing and developing IT strategy & IT-enabled business transformation for large professional services firm• Created detailed journey maps for As-Is process and identified gaps for intervention and solution-building• Envisioned end-state for digital firm and developed implementation roadmap both transformative and foundational IT initiatives• Developed business cases for change through detailed estimation of costs and benefits• Planned for timelines, cash flows and benefits realization for each initiative• Developed governance framework for successful execution of proposed initiatives Show less

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  American Express

  Sept 2016 - Nov 2017

  Assistant Manager - Marketing

  • Developed and executed customer marketing plan for the Corporate Card portfolio including planning & execution of various campaigns targeted at growth, retention, driving billings, etc. through multiple channels• Interacted across various teams and lines of business such as Marketing Communications, Product, Merchant services, Risk, Operations, Finance, Sales, Legal to drive Campaigns & initiatives• Responsible for the development of strong Customer Engagement in partnership with stakeholders to drive key business metrics like Charge Volume growth, reducing customer attrition and improving margins• Development of Customer Segmentation to focus on the right customer with the right message at the right time in the Contact Plan for channels Show less

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  GetupGo!

  Jul 2018 - May 2019

  Learning Curator & Growth Manager

  - Created highly interactive and experiential learning content- Developed innovative activities, games, role-plays, media to support content- Created effective pre and post workshop diagnostics, assessments, readings, follow-ups, etc

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  Young Leaders for Active Citizenship (YLAC)

  Jun 2019 - Aug 2021

  • Manager - Citizen Engagement

    Dec 2020 - Aug 2021

  • Senior Officer - Programs & Communications

    Jun 2019 - Dec 2020
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  EnRoute Wellbeing

  Jun 2023 - now

  Psychotherapist in Private Practice