Darren Choe

Experience

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  ACSON Sales and Service Sdn Bhd

  Jun 2006 - Mar 2007

  Sales Engineer

  • Introduced new product and provided solution for air conditioning project to existing and potential customer.• Maintained close communication with factory R&D center to improve product quality according to customer's feedback.• Facilitated product specification changes, updated catalogues, technical manual and website maintenance.• Planned marketing and sales activities to promote brand and to increase sales.

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  Hi-P (Shanghai) Technology Co. Ltd.

  May 2007 - Aug 2010

  Project Engineer

  • Enrolled in the company Young Talent Program to gain hand on job experience in manufacturing business and project management skill.• Led a multi-functional project team of 8+ to develop samples according to specification for customer review and analysis study. • Assisted design team in analyzing customers’ requirements and preferences. • Proposed improvement and modification to increase product production feasibility and quality.• Identified manufacturing process hinder factor, analyzed possible changes, performed trials and measured impacts. • Maintained effective cross region communications to understand customer requirements and managed project team to ensure excellence execution. • Engaged strong relationship with engineering team and assisted in determining appropriate technical implementation methods with depth trial analysis.• Liaised with business development and costing team to analyze project and production cost.• Created, presented for approval, monitored and controlled project development budget and capital expenditures for mass production.• Developed strategic plan to improve project management, product quality and reduce cost. • Collaborated with 5+ teams across multiple projects, prioritized projects and led supplier selection.• Initiated and constructed logistic activities and Bill of Material (BOM) to complement approved of mass production. • Facilitated strategic project operational management to achieve accurate build quantity and quality timely.• Led team to resolve quality, technical and production issue to ensure targeted yield achievement upon mass production. Show less

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  Hi-P International Co., Ltd

  Oct 2010 - Jun 2011

  Senior Project Engineer

  • Conduct process reengineering for Project Management Procedure improvement in corporate Project Management Office. • Maintained effective communication with stakeholders in the corporation and key customers, analyzed and incorporated stakeholders’ business requirements in new Project Management Procedure. • Created New Project Management (NPM) Procedure and consulted teams to perform project management.• Coached new project engineer and other functional teams to work comply with Project Management Procedure.• Led the implementation of new IT system project – the Project Live Management (PLM) program.• Conducted operation transformation with system test and assisted PLM team and supplier to identify problems, develop solutions and improve project management efficiency. Show less

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  CUHK MBA

  Aug 2011 - Mar 2013

  MBA graduate

  (Dual Concentration: Marketing and Finance; MBA Scholarship)• Analyzed research data with Stat Tools to develop strategic decision making.• Performed marketing research with questionnaire and SPSS to formulate marketing strategy. • Conducted company valuation and prepared negotiation strategy in mergers and acquisition simulation.

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  Fuqua School of Business

  Aug 2012 - Dec 2012

  Exchange MBA student

  Exchange Master of Business Administration student• Performed Free Cash Flow (FCF) and comparable multiple method in assigned project. • Analyzed cases in term of capital structures, risks, valuation and formulated investment solution.

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  Intel Corporation

  Aug 2013 - Dec 2024

  • Responsible for fiber network connector NPI and server HVM material management and strategy.• Navigate through large products and materials complexity due to high mix low volume. - Ramp NPI program within 2 quarters without material shortage.• Ensure materials readiness, remove roadblocks, and redefine approaches.- Partner with internal cross-functional teams, 5 ODMs, > 20 distributors/component suppliers from 3 time zones.• Identify and communicate supply chain risk to ensure appropriate progress against schedule and take remedial action.• Execute material management strategy in- Review materials readiness according to forecast, implement material pull-in and buffer strategy with ODM. - Set up Bill of Materials (BOM) and promote materials to production approve status.- Issue component PO for NPI program and provide forecast to supplier for material preparation. - Explore alternate with design engineer to drive multi-sourcing and BOM cost saving. - Manage materials transition in Engineering Change Order (ECO).- Explore open market availability, cross site and multi-sourcing with ODMs.- Escalate materials shortage to components supplier directly or through Commodity Manager, explore PO swap or reprioritization with supplier to ensure continuity of supply. - Update material status and performance metric to BU/Executive. • Partner with planner to monitor product life, plan last time buy to optimize revenue and clear material excess with ODM. • Ramp down Contract Manufacturer (CM) and strategize material disposition includes resell, cross site transfer and scrap. Show less • Responsible for sales risk management which includes identifying current and potential risks in the pricing rebate process, new sales program as well as driving risk mitigation. - Audit > $10 Billion of Intel revenue, cover > 10 Asia largest customers within 2 years.• Accountable for customer rebate audit with PRC and APJ top compute and server customers, drive rebate reporting and payment process improvement• Collaborate with cross-functional team to change sales contract terms and conditions, recover non-compliance rebate from customer, and build risk awareness amongst staffs and customers.• Collaborate with customer to provide consultation in reducing risk and process improvement.- Risk reduction in $180M of rebate. Show less • Product outsourcing (3-D camera, wearable, infotainment)- Support 3 business units’ out-sourcing strategies in supplier pricing benchmark, should-cost-model, material management and value engineering to achieve affordability target of > 15% cost down from generation to generation.- Negotiate material liability excess with suppliers to drive > $9M saving with demand-supply analysis.• Tester outsourcing (Internal used tester)- Achieve annual saving of > $5M in new product design, collateral reuse, alternate sourcing and process improvement.- Perform supplier financial health assessment in selection to ensure long term collaboration and materials availability.- Create distribution hub supply chain model to effectively improve material availability and lead time.• Provide information and consult in the areas of controls/risk management, budgeting and planning, return on investment decisions, and the development of overall business plans and strategies. • Partner with Supply Chain Manager to create Should Cost Model and thus provide sensitivity analysis to understand key cost factors in aiding product cost negotiation as well as manufacturing optimization. • Partner with Material Program Manager and BU to manage target inventory level, maintaining healthy Profit and Loss. Show less

  • Material Program Manager

    Feb 2021 - Dec 2024

  • Finance Risk Management Analyst

    Apr 2018 - Feb 2021

  • Sales & Marketing Sr. Finance Analyst

    Feb 2017 - Mar 2018

  • Outsourcing Sr. Finance Analyst

    Aug 2013 - Feb 2017
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  CUHK Business School

  Oct 2021 - now

  Global Alumni Ambassador