Anvi Modi

Experience

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  The Golden Chariot

  May 2010 - Apr 2011

  Client Relations Officer

  The Golden Chariot, Luxury Train, Karnataka Tourism.Responsibilities included regular co-ordination and correspondence with the Railways, Tourism Department - Government of Karnataka, KSTDC - Head Office, Management Partners, Agents and Creative agencies of The Golden Chariot, luxury train.Responsibilities in Operations included managing the bookings & reservations, departures, direct enquiries and periodic report submission for payments & revenue sharing. Business Development activities included marketing, initiating tie-ups with international travel agents, institutions & organizations and working with creative ad agencies for domestic & international travel fairs and various campaigns.PR activities with various media agencies, travel writers, etc. Show less

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  DDB Mudra Group

  May 2012 - Jun 2012

  Summer Intern

  Advertising Effectiveness Research for the Big Bazaar '6 Days Maha Savings' campaign in Bangalore.The research determined the awareness level of the campaign, assessed the advertising effectiveness through various media and recommended improvisations in the advertising.

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  Fractal Analytics

  Apr 2013 - Dec 2014

  Project: Global Consumer RelationsClient: Leading Global CPG CompanyDesigned Tibco Spotfire based interactive dashboards enabling users to track emerging trends from the consumer feedback received in the call centers globally for all brands and generating insights on a monthly basis to provide direction to the Consumer Insights team.Developed an Initiative Tracker which analyzes day-to-day consumer feedback for key issues. Designed a self-serve tool - Word cloud Generator to aid in Text Analytics for the verbal/ written consumer feedback received.Led a team of 3 to deliver more than 10 different Consumer Relations dashboards Show less

  • Senior Analyst

    Apr 2014 - Dec 2014

  • Analyst

    Apr 2013 - Mar 2014
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  Analytics Quotient

  Jan 2015 - Jan 2017

  AQ was acquired by Millward Brown Analytics, Kantar Insights, WPP Group in March 2016. Post the acquisition, we pitched and worked with numerous leading global (synergy) clients on providing customized data visualization dash-boarding solutions.As a Domain Consultant, I was responsible for Account management, Delivery management and Business development. Also worked on ad-hoc analyses and delivering visualization tools for clients in the Consumer Goods (CPG), Restaurants and Telecommunication domains. Project Management: Led a team of 7 - 12 members comprising of associate consultants, business analysts, designers and software developers in developing data visualization tools for Segmentation, Brand & Ad Tracking, Product Concept testing, Customer Experience dashboards, etc. that helped clients access and analyse complex marketing data easily.Maintained a continued relationship with all clients by effectively managing ongoing communication. Suggested appropriate consulting solution options to the client's business problems. Supported the Sales team with sales collateral - Responses to RFPs/RFQs, Pitch decks and Proof of Concept case studies. Show less Led a team of 4 - 5 analysts working on ad-hoc analyses and visualization tools for clients in the CPG domain. Maintained a continued relationship with all clients by effectively managing ongoing communication. Co-ordinated with different stake holders for the resourcing and costing of the proposed solution. Main Client: Major US based Pet Food CompanyBrand Performance Driver Analysis – Using EPOS (Scan) data from Nielsen databases like Answers, Nitro, etc. analysed the monthly performance of brands. Analysis included Identification of major drivers impacting brand performance, shifts in category trends and competitive activity. Show less

  • Domain Consultant

    Apr 2016 - Jan 2017

  • Associate Domain Consultant

    Jan 2015 - Mar 2016
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  Unilever

  Nov 2017 - now

  Responsible as the custodian of all retail sales data (EPOS) processes involving data receipt, data processing, analysis and reporting for the Unilever Gulf business. Providing the business with consumable EPOS data reports and insights for data-driven decision making on a periodical and adhoc basis. To further understand, use and develop internal processes of EPOS Management and other tools like Kantar World Panel (household data) related to Category Management and Shopper Marketing. Continuous improvement of the existing EPOS consolidation and analysis process and reporting activities on Tableau. Additionally also manage the Dubai Collaboration Center research projects and customer sessions. Utilizing various CiiC technologies like eye-tracking, market research, etc. to understand shopper behavior related to product pack, in-store visibility, eCommere and other assigned reseach stimulus. Show less

  • Gulf Skin Care - Customer Strategy Planning Assistant Manager

    Jan 2023 - now

  • Face Care Arabia - Category & Channel Development Assistant Manager

    Mar 2022 - Dec 2022

  • Gulf Skin Care - Category & Channel Development Executive

    Apr 2020 - Mar 2022

  • Shopper Marketing Executive - EPOS and Dubai Collaboration Centre

    Nov 2017 - Apr 2020