Sanbarta Kumar

Experience

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  Tata Consultancy Services

  Mar 2010 - Apr 2013

  System Engineer

  Worked as a Developer. Worked for the insurance industry. Obtained AAPA ( LOMA) certification.

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  AkzoNobel

  Aug 2014 - Oct 2014

  Management Internship
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  Make My Trip

  May 2015 - Sept 2020

  Senior Product Manager

  Product Manager for International Flights:- Revamped the Flight search experience by incorporating multiple available fare options in search results. This resulted in improved customer experience, better fare upgrades and increased the number of conversions.- Designed ML driven flight ranking and recommendation algorithm for flight searched. This resulted in significant jump in flight conversion rates, and hence was adopted for all intl flight searches.- Launched a New Business category "Chartered Flights" for MakeMyTrip Flights business.- Improved ancillary sales, launched "No Cost EMI" in Flight Booking Journey.Digital Marketing Stint:- Led a team to drive scale up and cost-optimization initiatives in Meta channel marketing for domestic and international hotels. Scaled up business by 3X at same customer acquisition cost.- Increased user retention through dynamic retargeting to drop-off customers through social media and display networks.- Designed and executed SEM campaign strategy to achieve 5X traffic growth, 200% growth in conversion rate in 1 year. Show less

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  Paytm

  Sept 2020 - Dec 2021

  Senior Product Manager

  Product manager for Paytm Ads:- Managed product roadmap for the core Ad delivery platform of Paytm, to serve ads in native Android, iOS app and Web environment.- Designed A/B testing tool, Campaign performance Forecasting tool for operations team, to drive better outcomes through experiments and optimizations.- Scaled up ad revenue by optimizing inventory utilization and improving campaign management strategies.- Developed Customized Alert System in Ads manager to ensure stable campaign performance with timely detection of outages. Show less

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  PharmEasy

  Dec 2021 - Mar 2023

  Principal Product Manager

  Building next-gen healthcare ecosystem for India.

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  MakeMyTrip

  Apr 2023 - now

  Director of Product Management