Sanbarta Kumar

Sanbarta Kumar

System Engineer

Followers of Sanbarta Kumar3000 followers
location of Sanbarta KumarMumbai, Maharashtra, India

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  • Timeline

  • About me

    Product@MakeMyTrip

  • Education

    • Future Institute of Engineering and Management,Kolkata

      2005 - 2009
      Bachelor of Technology (B.Tech.) Electronics and Communication Engineering

      Activities and Societies: Event Management, Sports

    • Ramakrishna Mission Vivekananda Vidyamandir, Malda

      1997 - 2005

      Activities and Societies: Cultural Activities, Sports

    • S.P. Jain Institute of Management & Research

      2013 - 2015
      PGDM Information Management

      Activities and Societies: Research and Publication Committee 2013, Ojas 6.0 Web Team

    • KEDGE Business School

      2014 - 2014
      Master's Degree Business Management and Administration
  • Experience

    • Tata Consultancy Services

      Mar 2010 - Apr 2013
      System Engineer

      Worked as a Developer. Worked for the insurance industry. Obtained AAPA ( LOMA) certification.

    • AkzoNobel

      Aug 2014 - Oct 2014
      Management Internship
    • Make My Trip

      May 2015 - Sept 2020
      Senior Product Manager

      Product Manager for International Flights:- Revamped the Flight search experience by incorporating multiple available fare options in search results. This resulted in improved customer experience, better fare upgrades and increased the number of conversions.- Designed ML driven flight ranking and recommendation algorithm for flight searched. This resulted in significant jump in flight conversion rates, and hence was adopted for all intl flight searches.- Launched a New Business category "Chartered Flights" for MakeMyTrip Flights business.- Improved ancillary sales, launched "No Cost EMI" in Flight Booking Journey.Digital Marketing Stint:- Led a team to drive scale up and cost-optimization initiatives in Meta channel marketing for domestic and international hotels. Scaled up business by 3X at same customer acquisition cost.- Increased user retention through dynamic retargeting to drop-off customers through social media and display networks.- Designed and executed SEM campaign strategy to achieve 5X traffic growth, 200% growth in conversion rate in 1 year. Show less

    • Paytm

      Sept 2020 - Dec 2021
      Senior Product Manager

      Product manager for Paytm Ads:- Managed product roadmap for the core Ad delivery platform of Paytm, to serve ads in native Android, iOS app and Web environment.- Designed A/B testing tool, Campaign performance Forecasting tool for operations team, to drive better outcomes through experiments and optimizations.- Scaled up ad revenue by optimizing inventory utilization and improving campaign management strategies.- Developed Customized Alert System in Ads manager to ensure stable campaign performance with timely detection of outages. Show less

    • PharmEasy

      Dec 2021 - Mar 2023
      Principal Product Manager

      Building next-gen healthcare ecosystem for India.

    • MakeMyTrip

      Apr 2023 - now
      Director of Product Management
  • Licenses & Certifications

    • Associate Annuity Products and Administration (AAPA) with Honours

      LOMA USA
      Mar 2012
  • Honors & Awards

    • Awarded to Sanbarta Kumar
      Founders Ring of Honor MakeMyTrip August 1, 2017
    • Awarded to Sanbarta Kumar
      Campus Finalist, Tata Business Leadership Awards 2014 - 2014 Suggested business model around the philosophy of Customer Centricity to generate higher revenue.