Gabe Gimenes Silva

Experience

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  Eighty Three Agency

  Jan 2015 - Dec 2018

  Digital Marketing Consultant

  ➤ Served a diverse portfolio of small local brands and facilitated significant revenue growth for a variety of clients.➤ Partnered with marketing counterparts' communication materials to ensure successful rollouts and implementations.➤ Led creation of task timelines, benchmarks, and success criteria to execute complex work streams and programs.➤ Designed and executed websites, digital paid campaigns, and integrated social media strategies (organic and paid reach).➤ Centralized product-related data across all sales and marketing channels as well as for social media platforms.➤ Directed team to identify and execute SEO-based site enhancements and redesign to drive incremental conversions.➤ Provided digital marketing direction for restaurants, chambers of commerce, trade schools, and real estate professionals.➤ Developed ecommerce strategy and roadmap to drive profitable and sustainable top line sales growth for clients.➤ Collaborated with VP of Sales to identify and define short-/long-term goals and develop roadmaps to boost sales.➤ Executed creation of high-converting funnels, websites, landing pages, digital campaigns, and social media advertising.➤ Led the implementation of cost-effective CRM and marketing automation software resulting in significant cost savings.➤ Improved customer experience with underlying commitment to best brand execution and operational excellence.➤ Developed best-in-class-content and SEO that capitalized on analytics data to drive traffic and increase conversions.➤ Held monthly calls with key customers to discuss sales initiatives and new product updates to increase brand awareness.➤ Streamlined process for updating and managing accurate information throughout multiple sales and marketing channels.➤ Utilized data analytics and buyer insights to identify product gaps and collaborated with PM to develop new products. Show less

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  Proline Range Hoods

  Jan 2018 - now

  Ecommerce Manager

  ➤ Increasing annual website conversion from $4M to $10M by creating and managing a successful marketing team.➤ Implementing processes for collaboration, empowerment, clear goals, and guidance to enhance team competencies.➤ Analyzing parameters of company's online presence to determine how to optimize and drive incremental sales growth.➤ Providing strategic direction to eCommerce and account management functions to meet and exceed revenue goals.➤ Creating and managing the eCommerce budget and ensuring effective use of resources while meeting project objectives.➤ Working closely with leadership to develop, execute, and measure sales, online merchandising, and online operations.➤ Assessing effectiveness of current initiatives and consulting with business partners and managers to improve efficiency.➤ Planning and executing distribution with new customers as well as instituting promotions and marketing campaigns.➤ Leveraging a digital reporting suite to understand business trends and report on the health of the business and initiatives.➤ Managing launches for new products, identifying promotional opportunities, and developing promotional calendars.➤ Developing, implementing, and updating annual business plans and executing tactics to achieve/exceed annual budget.➤ Serving as eCommerce subject matter expert and analyzing and interpreting information to develop creative solutions.➤ Working with all stakeholders in Marketing, Operations, and Customer Support to ensure seamless customer operations.➤ Utilizing AI technology to reduce workloads by automating SEO process for writing bullet points and creating imagery.➤ Developing win-win, strategic plans for customers and working cross functionally to finalize copy and design assets.➤ Managing the implementation of business solutions by building relationships and partnerships with key stakeholders. Show less