
Paweł Szostak
Prowadzacy audycje/DJ/Realizator

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About me
E-commerce & Digital Marketing Manager ✪ Digital Transformation Leader ✪ Unified Customer Experience Management ✪ Technological Innovator ✪ Member of Digital Experts Club
Education

Uniwersytet Warszawski
2007 - 2009Magister Dziennikarstwo
Uniwersytet Warszawski
2003 - 2006Licencjat Etnologia
Experience

Radio Kampus
Nov 2005 - Sept 2008Prowadzacy audycje/DJ/RealizatorAutor audycji - Wieczór z muzyką winylową (aka Sety DJ). W sobotę od 22.00 - 1.00 Wykonanie i prowadzenie - Apostoł Czarnej Płyty, Książę Winylowego Placka, Matka Chrzestna Statku Vestax - Dj Szosi 40ty samozwańczy Sołtys Melanżowoli na Kujawach KarpackichRealizator audycji

TVN
Sept 2008 - Dec 2008Dokumentalista/Reasercher- Tworzenie dokumentalistyki- Pozyskiwanie informacji szczególnie w zakresie – Film, Nietypowe Eventy- Umawianie spotkań reporter-gość- Organizacja własnej pracy oraz współorganizacja pracy zespołu- Pisanie briefów, scenariuszy dla prowadzącego itp.
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TVP Polish Television (Telewizja Polska S.A)
Jan 2009 - Jan 2010Dziennikarz/Reporter- Tworzenie reportaży i sprawozdań (Wiadomości, Panorama, Kurier Warszawski, Kurier Mazowiecki)- Współpraca z wydawcami, operatorami kamery i montażystami- Zbieranie informacji i opracowywanie relacji z aktualnych wydarzeń na Mazowszu jak i całej Polski- Pełna dyspozycyjność przez 24h- Specjalizacja tematyczna: problemowa oraz interwencyjna (na życzenie udostępnie wybrane materiały/archiwum TVP)

UPS
Feb 2010 - Nov 2010Specjalista ds. Obslugi Klienta- Utrzymywanie relacji i obsługa klientów firmy- Budowanie bazy kontaktów potencjalnych klientów UPS- Umawianie spotkań w ramach działalności firmy

Comp S.A.
Feb 2011 - Mar 2013Specjalista ds. obslugi serwisowej- Utrzymywanie relacji i obsługa kluczowych klientów firmy- Szybka i konkretna komunikacja telefoniczna oraz e-mailowa z klientem zewnętrznym i wewnętrznym firmy- Koordynowanie działań serwisów na terenie całego kraju- Stała współpraca z Działem Systemów Sprzedaży- Tworzenie raportów, protokołów, dokumentacji zespołów DSS- Obsługa systemów komputerowych przyjętych w firmie

RUCH S.A.
Mar 2013 - Jul 2021• Developing and implementing sales strategies in e-commerce channels (www.prenumerata, www.kioskonline, www.paczkawruchu).• Achieving the goals set by the management: sales, margin, and profitability targets in e-commerce channels, as well as other existing or emerging services, including Orlen Paczka.• Preparing presentations for the management on the implementation of strategies and assigned goals of the entire e-commerce team, subscription offices, and logistics team - Orlen Paczka.• Optimizing sales processes and marketing activities in e-commerce channels.• Monitoring and analyzing trends, markets, and competition of RUCH SA, ORLEN SA.• Collaborating with SEO & SEM agencies, digital and brand marketing teams, warehousing-logistics, courier services, and IT (domestic and international markets).• Setting, implementing, and verifying KPI-based goals for suppliers, employees, and collaborators in the e-commerce channel, as well as the logistics office and business IT area.• Dynamically creating pricing and promotional policy strategies in e-commerce channels.• Building and developing loyalty and partnership programs (Partner Accounts, Orlen Paczka services).• Ensuring high standards of B2C and B2B customer service in the e-commerce channel.• Managing the work of a 10-person e-commerce team, 15+ individuals in the Orlen Paczka team in cooperation with project leaders from Orlen SA.• Implementing business IT projects, including serving as the IT stream leader for services such as Orlen Paczka.• Ensuring effective communication within the organization.• Successfully completing assigned tasks, projects, and initiatives for RUCH & Orlen SA. Show less • Responsibility, management, and participation in projects:- Working on the development of the "Nexto.pl" e-store - ebooks, audiobooks, e-press. - This includes designing and testing mobile applications. Awards for Nexto Reader: 1st place in Poland and 2nd place in Europe for the best shopping application in the MasterCard Mobile Shopping Application Awards 2013 competition.- Reconstruction and business supervision of the largest RUCH SA portal, "Prenumerata.ruch.com.pl" (increased web traffic, an average annual increase of 10-15% in online profits compared to the previous year 2015/16/17).- Launching the courier service website "Paczka W Ruchu". Winner of the Ekomers award in the Delivery Company category in 2016.- Designing and launching the main corporate website along with the intranet - "Ruch.com.pl".- Creating and being responsible for Kiosk Online, "The Largest KIOSK in the World" - "Kiosk.ruch.com.pl".- Contributing to the creation of the book blog "czytamwruchu.pl".• Cost estimation, project documentation management.• Scheduling, reporting (effectiveness, sales, UX).• Building and managing project teams, including ensuring timely completion of assigned tasks.• Seeking and implementing solutions to increase conversion in the online channel (Sales Support Office).• Involvement in planning and evaluating SEO and SEM campaigns.• Creating sales offers and promotional activities in the online channel (from creation to implementation).• Responsibility for digital products in the company (expertise).• Supporting the RUCH Marketing Office in:- Technical aspects of managing www.ruch.com.pl.- Developing and executing events, conferences, trade shows.- Implementing marketing strategies in the e-commerce area. Show less
Head of E-commerce and Subscriptions Office
Aug 2019 - Jul 2021Senior Project & Portal Manager
Mar 2016 - Aug 2019Project & Portal Manager
Jun 2014 - Feb 2016Junior Project Manager
Mar 2013 - May 2014

LOTTE Wedel
Aug 2021 - Mar 2023Ecommerce Coordinator I Head of All E-commerce Projects• Monitoring and conducting internal audits for eCommerce operations (including processes such as production, warehouse, logistics, IT, sales, marketing, and accounting).• Analyzing and deriving insights from eCommerce UXM data.• Developing eCommerce business models with recommended production solutions.• Building a 2-5-year eCommerce strategy based on the implementation and development of the Wedel UXM multiplatform for B2C and B2B segments.• Managing the In-House eCommerce project.• Supporting online sales activities with the goal of increasing the conversion rate and orders.• Collaborating with digital agencies for campaigns and marketing activities, as well as SEO, such as Zenith, Publicis, Saatchi & Saatchi.• Optimizing current processes and website tools based on UX best practices.• Monitoring the performance and work of SEO and SEM for websites.• Co-creating new and remaking Wedel websites.• Recommending and initiating tasks related to digital transformation.• Establishing a Digital Management Group to synergize online activities, optimize interdepartmental operations, and leverage e-commerce potential and opportunities.• Representing the Marketing Office and the Company in eCommerce and online/IT business matters.• Planning, budgeting, expense tracking, and reporting. Show less

Multy Home Europe
Apr 2023 - Jun 2024Ecommerce & Digital Marketing Manager• Building and developing the e-commerce department in B2B form.• Developing a sales formula for the company's partners in B2C form.• Verifying the current e-commerce strategy and developing a further strategy.• Recruiting and supporting e-commerce office staff.• Collaborating with other company departments to increase omnichannel sales efficiency.• Developing sales, providing professional partner support, building positive relationships and the company's image.• Developing the company's product presentations on partner websites and building brand perception.• Updating the company's website in collaboration with the Product Manager, Graphic Designer, and Sales Team.• Coordinating promotions and digital marketing activities in the online channel.• Analyzing prices and competition in online markets in specific categories.• Preparing offers, presentations, and orders for e-commerce.• Analyzing and categorizing the database, updating the database in the system.• Optimization of processes and implementation of new technological solutions as part of the company's digitization.• Defining bottlenecks and low-strategic value activities that can be automated at an acceptable cost, in order to redirect resources or budget to more strategically important areas of the company's operations. Show less

Multi Decor
Oct 2024 - nowAs Digital Marketing Manager at Multi Decor, I lead strategic initiatives in the e-commerce space to enhance brand visibility and drive online growth. My role encompasses the development and execution of digital marketing strategies, overseeing website projects, and optimizing online channels to meet business objectives.Key achievements include:• Successfully managing the development of Multi Decor's new website, ensuring seamless integration with e-commerce goals and enhanced user experience.• Implementing and optimizing performance marketing campaigns (Google Ads, Facebook Ads) to improve ROI and reach target audiences effectively.• Leading SEO initiatives to enhance the website's search engine rankings and organic traffic.• Coordinating cross-functional teams and external partners to deliver impactful marketing campaigns and projects on time and within budget.• Crafting and executing content marketing strategies to build brand authority and engage both B2B and B2C audiences.I focus on combining innovation, strategic thinking, and data-driven decisions to create digital solutions that resonate with clients and support Multi Decor's growth in a competitive market. Show less
Ecommerce & Digital Marketing Manager
Mar 2025 - nowDigital Marketing Manager
Oct 2024 - now
Licenses & Certifications

AgilePM Foundation APMG
APMG InternationalFeb 2019
Languages
- enEnglish
- ruRussian
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