Kersten Collins

Experience

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  Emmis Communications

  May 2008 - Aug 2008

  Promotions and Marketing Intern

  • Successfully executed promotional events and campaigns which created a measurable ROI for advertisers and sponsors.• Developed trusted partnerships with clients by exceeding expectations to generate repeat business.

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  Cision

  Jun 2009 - Aug 2009

  Client Services Intern
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  Nike Summer Showcase

  Jun 2009 - Jul 2009

  Event Management Intern

  • Organized and executed youth basketball tournaments across 14 locations simultaneously.

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  Mr. Youth

  Sept 2009 - Dec 2009

  Account Management Intern for Hewlett Packard

  • Placed 2nd in a competition against fellow interns from 20 universities to have students download HP's application and promote energy saving initiatives.

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  Alloy Media + Marketing

  Jan 2010 - Sept 2010

  Account Management Intern for Coffee-Mate
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  Cision

  Sept 2010 - Feb 2011

  Account Coordinator

  • Consulted, educated and trained clients on platforms, products and updates and assumed full responsibility for client satisfaction.• Consistently exceeded lead generation quota from weekly client touch base calls and executed various upsells as a result.• Ensured CRM was up to date.• Created media lists, assembled press releases and sent distributions to various wires and services.• Attained the highest call percentage and customer satisfaction rating every day for 2 consistent months. Show less

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  SmithBucklin

  Feb 2011 - Sept 2012

  Marketing Associate

  • Conceived and developed marketing plans to achieve client objectives and exceed expectations.• Developed digital and print marketing collateral from copy writing through fulfillment.• Promoted and sold exhibit space and sponsorship packages to trade show vendors which exceeded projected revenue expectations by $10,000. • Wrote and scheduled client email promotions and social media campaigns and tracked analytics through various means to determine reach.• Negotiated rates and exposure opportunities for sponsors and vendors at trade shows and conferences.• Developed media trade agreements and sold sponsorship opportunities with industry publications. • Explored, identified and executed industry affiliation events and trade show opportunities to further client objectives. Show less

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  Baxter International Inc.

  Sept 2012 - Mar 2017

  Global Planner

  • Negotiate vendor contracts to achieve maximum cost savings.• Plan and execute product launches, trade shows, demonstrative labs, advisory boards, dinner programs/ road shows, internal meetings, investor conferences, board of directors meetings, sales training meetings and incentive trips, both internationally and domestically for groups ranging in size across various job functions and levels, including C-level executives.• Partner with with sales trainers and marketers to promote products and create brand awareness by planning and executing meetings internally, resulting in significant cost savings for Baxter.• Develop, update and monitor project plans and budgets from the preplanning to reconciliation phases.• Coordinate with ad prom and to draft and distribute promotional materials.• Partner with surgeons, clinicians and industry experts to educate on products and devices.• Educate employees and healthcare providers on the Open Payments Act (Sunshine Act) and assume full responsibility for reporting via aggregate spend to to ensure Baxter is not fined for infractions. Show less

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  Stryker

  Mar 2017 - Sept 2020

  • Provide surgeons and operating room staff with technical support in the operation of the company's robotic arm applications, associated equipment and instruments to ensure ideal placement and precision.• Train and educate surgeons and hospital personnel, including Operating Room staff, radiology and central sterile processing on the use of the Mako System, accessories, disposables and implants.• Provide daily communications with customers to ensure resolution and proper follow-up on FDA complaints and / or service reports, leading to higher customer satisfaction and clinical value.• Work with the Clinical Launch Product Specialists, partner with the Robotic Field Marketing Manager and the Field Service Organization to ensure the highest level of customer satisfaction.• Work with the Robotic Field Marketing Manager to develop plans tailored to targeted market, in multiple locations.• Lead continuous account growth of the clinical base by working with key hospital staff, thought leaders and referring surgeons in territory. • Provide feedback on product design to improve performance and customer satisfaction. • Partner with Account Executives and other cross functional teams in communicating the clinical benefits of the company’s products. • Manage and develop Mako Product Specialist team members. • Mentor and develop the clinical, sales and marketing skills of new hires in the field. Show less • Report metrics to management, detailing case reviews, services performed and recommendations for product improvement. • Maintain local consigned instrument and implant inventories, processes sales orders and provide forecast input.• Support company road-show demonstrations to provide potential customers with opportunity to see product in use and appreciation of clinical value of robotics.• Solve product problems for customers in an expeditious manner.• Support the development and execution of the sales plan as well as grow the utilization of the robotic system by increasing volume with current and potential surgeons.• Actively sell the clinical benefits of the robotic system, and build strong, positive relationships with key surgeons and OR staff at targeted accounts.• Partner with sales representatives, marketing and other cross functional teams, in selling the clinical benefits of the company’s products, drive continuous account growth and case volume.• Use proprietary software to prepare pre-operative CT scans and assist surgeons in preoperative implant planning, implant sizing and positioning.• Provide surgeons and operating room staff with training, clinical and technical support on robotic platform. Show less

  • Stryker Women's Network Robotics Lead

    Jun 2019 - Sept 2020

  • Manager, MAKO Product Specialists

    Aug 2018 - Sept 2020

  • MAKO Product Specialist

    Mar 2017 - Jul 2018
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  Pacira BioSciences, Inc.

  Oct 2020 - Apr 2022

  Account Manager

  • Identify target markets in accordance with organizational strategy utilizing familiarity with hospital operations and existing reporting, tools and dashboards. • Work with surgeons, anesthesiologists, health care providers and pharmacy, focused on pain management to ensure that EXPAREL® is adopted within an account and geography • Develop and execute sales and retention strategies for target markets and customers. • Complete face-to-face sales meetings with physicians, schedulers, practice managers, and medical staff in hospitals to ensure understanding, as well as to close business, ensuring that obstacles are identified and minimized. • Keep up-to-date with the latest clinical data supplied by the company, and interpreting, presenting and discussing this data with health professionals during presentations. Show less

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  Stryker

  Apr 2022 - Jan 2025

  • Senior Manager, National Robotic Clinical Launches

    Jan 2023 - Jan 2025

  • Senior Manager, Robotic Clinical Launches - Southwest

    Apr 2022 - Jan 2023
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  Hologic, Inc.

  Jan 2025 - now

  Director, Program Implementation Acessa/ GYN Surgical