Rachel Scott

Experience

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  Sport Clips Haircuts

  Jun 2013 - Aug 2013

  Marketing Intern

  Established cross promotional opportunities with surrounding businesses with the 45 locations in the DFW metroplex by distributing 4000 promotional leaflets and negotiating possible ventures in the future with them. We also instituted procedures and routines to increase the effectiveness and organization of the 7 team members.

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  Nike

  Jun 2014 - Aug 2014

  Brand Marketing Intern

  Collaborated on brand love activations across college and high school football teams across Texas. Developed an emerging-market marketing strategy playbook leveraging the 2014 world cup Nike activations.

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  LDWW

  May 2016 - Dec 2016

  Account Service Intern

  Contributed strategic insight coordination for the Big 12 Athletic Conference's campaign platform.

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  Google

  Jan 2018 - now

  - Successfully landed Google Assistant on key devices like the Pixel Fold, Pixel Watch 2, Samsung Galaxy Watch, and Pixel Buds Pro by identifying user insights, developing key positioning and messaging, and executing on the go-to-market approach across major industry events and integrated marketing campaign channels. - Negotiated pilot of third party apps to integrate and co-market with Google Assistant- Launched Phone Line with Google Assistant in India from foundational consumer research for the product through to launch- Supported Google Assistant presence at major events like MWC, Made By Google, Search On, Google I/O, and Google for India- Led foundational user research studies to influence product roadmap, inform key positioning, and support strategy Show less - Managed sponsorship acquisition of key partners in 5 Google Cloud regional summits- Built a scalable immersive experience for Google Cloud partner’s customers with creative door openers linked to personalized microsites as a profitable pilot for a subsequent demand generation program. - Produced video success stories for digital campaigns at Google Cloud Next- Learned SQL to create and managed ABM database pilot mapping partners to prospective accounts- Co-led and project managed the 2018 APMM cultural immersion trip for 100+ Googlers Show less

  • Product Marketing Manager - Gemini (formerly Bard)

    Apr 2023 - now

  • Product Marketing Manager - Google Assistant

    Mar 2019 - now

  • Partner Marketing Manager - Google Cloud

    Jan 2018 - Mar 2019