Madeleine Fernando

Experience

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  Schaller & Partner

  Aug 2007 - Oct 2007

  Marketing and Advertising Intern

  • Assistance during photo shoots• Editorial work for customer magazine• Project management, online market research, customer acquisition

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  BASF

  Aug 2009 - Sept 2009

  Marketing Intern

  Administrative tasks, competitor watch, market research, creating a total cost evaluation tool considering different coating processes and material prices

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  University of Applied Science Worms

  Oct 2009 - Jan 2010

  Marketing Assistant

  • Marketing Assistant for Business Department Chair in preparing marketing lectures • participated in book publication (e.g. in charge of formatting scripts, production of graphics/content)

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  The Montecito Group SAS

  Sept 2010 - Jan 2011

  E-Commerce / Marketing Associate

  • Responsible for administrating the companyʼs various e-commerce websites • Managed online marketing (e.g. blogging, press releases, social media) • In charge of customer service for UK/US targeted e-commerce websites

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  Freelance work

  Jan 2011 - Jun 2012

  Producer

  Managed production of 6 short films (e.g. location, casting, budget, time management, production design)

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  M. Patricof Creative Group, Inc.

  Sept 2012 - Jan 2014

  Account Manager

  • Accountable for multiple concurrent accounts in high end diamond and jewelry industry• Coordinated magazine print / digital / video production projects from planning and implementation to finalization• Managed timelines, staffing, creative development, production and launch of integrated marketing program of cross-channel tactics on a $3MM budget for diamond and high end jewelry manufacturer • Assisted in photo shoots and managed photo-retouching • Executed strategic media planning and buying with magazines like ELLE, Harper’s Bazaar, Town & Country Show less

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  Brooklyn United

  Jan 2014 - Dec 2014

  Digital Project Manager

  • Owned client relationships and acted as primary point of contact. Clients include: Samsung, AT&T AdWorks, Tumblr, Al Jazeera America, American Folk Art Museum, American University in Cairo• Established and managed project scope, requirements, deliverables, schedule, resource needs and budget• Lead and coordinated digital projects throughout the entire project life cycle using Agile and Waterfall• Managed cross-functional teams including Strategy, UX, Design, Marketing, Technical, QA, Analytics and third party vendors, ensuring project deliverables meet strategic objectives, milestones and budgets• Responsible for managing, monitoring and maintaining/adapting project scopes • Lead client and internal meetings including project briefings, creative reviews and communicating project status, risks and solutions• Managed complex responsive site builds and coordinated integrated marketing campaigns including Digital, Print, OOH, Search, Sponsorships Show less

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  DigitasLBi_US

  Jan 2015 - Jun 2016

  Manager, Project Management

  - Serve as lead project manager across high profile accounts: Comcast, NBCUniversal, American Express, TUMS- Manage and lead large scale campaign projects with deliverables including: rich media/flash/static online advertising, landing pages and websites, social media campaigns, cross-channel launch campaign for new comedy streaming service, video, emails, print, photo shoots, site optimizations - Coordinate and manage all production efforts across platforms and departments, including original content development (talent videos, articles, stop motion pieces, etc.) with partners like Buzzfeed, VOX, Snapchat, The Onion, Splitsider as well as Influencer Activation, podcasts, and more- Responsible for operations, communication, process documentation and training of highly complex dynamic online ad system, including inputs from multiple cross-functional teams and vendors- Develop scopes, schedules and manage tracking and quality of projects- Manage and lead project teams from 3-15 members across multiple capabilities/levels, both on/off-site- Guiding the team on mitigating risks and identifying opportunities for efficiencies- Manage and mentor interns and junior team members Show less

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  DigitasLBi France

  Jun 2016 - Mar 2018

  Senior Digital Project Manager

  - Serve as digital project lead for Nissan Europe- Manage and lead large scale digital & social campaigns with deliverables including: online & D-OOH advertising, landing pages & responsive websites, digital films, social media campaigns, integrated launch campaigns, complex 3D models, display & virtual reality solutions for retail- Participate in development of digital marketing strategy of the brand- Manage cross-functional project teams (strategy, creatives, tech, producers) and junior project managers- Develop and own project proposals, official statements of work/change orders with accompanying staff plans and work breakdown structure, requirements, deliverables and risk management strategy - Coordinating and tracking all project deliverables to ensure adherence to scope and quality- Responsible for resourcing, working with capability leads to ensure appropriate resources are in place- Lead client calls and in-person meetings, including weekly status reviews Show less

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  Publicis Sapient

  Apr 2018 - Oct 2021

  - PMO on Garnier Global as part of the L'Oréal Beauty Factory- Scope definition & monitoring as well as annual fees negotiation for core team (50 FTEs)- Development & implementation of tracking dashboard for budget monitoring + reporting- Improve efficiency by driving production process enhancements & tools integration, internally as well as for client, developing in collaboration with Procurement and the L'Oréal Finance & Marketing department- Account-wide resource & capacity management as well as identifying training opportunities- Guiding team on mitigating risks and identifying opportunities for efficiencies Show less

  • PMO / Sr Project Director

    Feb 2019 - Oct 2021

  • Project Director

    Apr 2018 - Jan 2019
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  Razorfish

  Jun 2021 - Jun 2022

  Delivery Lead

  - Delivery Lead for RENAULT Global account - Social Media Brand content worldwide- Pilote sales and account (front client) in binôme with Global Client Service Director- Guarantor & lead of account delivery, roadmap and production- Account Performance + budget tracking / profitability- Process setup & implementation, tools, team structure, recruitment- Global vision/strategy and management of team staffing- Budget creation + negotiations- Team supervisor and direct manager of project managers Show less

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  Publicis Conseil

  Jun 2022 - now

  Director Of Operations

  Director of Operations for the account NESTLE Global :Staffing & Resource Management- analyze, optimize and change central team structure in order to maximize profitability- creation of staffing tool and management of staffing allocation ensuring dynamic and optimized use of resources - Anticipation of upcoming resource needs - recruitmentRoadmap & evaluation tool- Creation and management of global account roadmap- support and optimize client assessment program Financial management- participate in revenue forecast with sales team- Management of the profitability of activities: measurement and implementation of corrective actions- co-piloting the transition from one SOW management software to a new one for the global publicis network (more than 50 agencies)Methodology / Change Management- Improvement of production processes- Implementation of reporting and management tools Show less