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Alexia Encica

Alexia Encica

Social Media Marketing and Content Creator

Followers of Alexia Encica968 followers
location of Alexia EncicaBucureşti, Bucureşti, România

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  • Timeline

  • About me

    Social Media Enthusiast | Marketing Enthusiast | Content Creator

  • Education

    • Liceul Teoretic Jean Monnet

      2016 - 2020
      High School Diploma Mathematics and Computer Science 8.93

    • Faculty of Business and Tourism - ASE Bucharest

      2023 - 2025
      Master's degree Business Excellence

    • Faculty of Business Administration in foreign languages (FABIZ-ASE)

      2024 - 2026
      Master's degree Digital Business Innovation (MDBI)

    • The University of Manchester

      2020 - 2023
      Bachelor of Science Information Technology Management for Business Upper Second Class Honours

      Final Year Project: “The investigation of the effectiveness of social media marketing forecommerce brands in the United Kingdom” • First Year Project: Implemented a mobile app-based front end, a back-end database, and a dataprocessing and visualization engine for Credit Suisse. Developed: My team and I worked on these components, demonstrating real-time datatransactions between the front and back-end databases while enhancing data processing andvisualization… Afișați mai multe Final Year Project: “The investigation of the effectiveness of social media marketing forecommerce brands in the United Kingdom” • First Year Project: Implemented a mobile app-based front end, a back-end database, and a dataprocessing and visualization engine for Credit Suisse. Developed: My team and I worked on these components, demonstrating real-time datatransactions between the front and back-end databases while enhancing data processing andvisualization capabilities. • Second Year Project: Enhancing Procter & Gamble's Customer Support Process and CustomerExperience through Digital Transformation and Technological Innovation Developed: My team and I worked on enhancing Procter & Gamble's customer support processand experience. We conducted data analytics, proposed a smart chatbot, aligned it with thedigital strategy, and devised a change management plan for implementation. Afișează mai puține

  • Experience

    • Amoom

      Aug 2023 - Oct 2023
      Social Media Marketing and Content Creator

      • Improved my social media marketing skills.• Strengthened my creativity.• Planned an event for the third restaurant location opening.• Influencer Marketing• Been in charge with all social media platforms (Meta: Instagram, Facebook), TikTok, TripAdvisor) - managing, creating posts -photos/videos and posting.• Social Media Communication / Engagement with the community + 200k views on the posted videos, 50% growth in followers over S.M. platforms & growth in customers

    • Warner Bros. Discovery

      Mar 2024 - Aug 2024
      Media Planner

      Strategic Marketing Planning: Crafting and executing detailed media strategies to maximize campaign reach, frequency, and overall impact, promoting shows across our channels.Technical Proficiency: Leveraging broadcast management software like IBMS and Gripit for precise and effective campaign integration.Creative Coordination: Ensuring all promotional content, including graphics and voice-overs, is broadcast-ready to captivate and engage viewers.Cross-Channel Promotion: Designing campaigns that promote shows across various channels, enhancing overall viewer engagement and channel synergy.Compliance Management: Overseeing promo asset IDs and ensuring adherence to media planning guidelines.Performance Analysis: Utilizing TechEdge and Excel to analyze campaign results, adjust strategies, and optimize future campaigns for better outcomes.By integrating advanced marketing strategies and media planning techniques, I drive the success of broadcast promotions, ensuring our shows achieve maximum visibility and engagement. Afișează mai puține

  • Licenses & Certifications