Tate Pettyjohn

Experience

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  Underground Coffee House

  Aug 2009 - Dec 2011

  Manager/Creative Director

  • Oversaw nightly operations and 20+ staff members for the largest coffee shop in central Arkansas. • Created and aided in implementation of the business’s website, logo, advertising, and promotions.• Managed employees and facilitated business relationships with customers as well as hired performers for venue.

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  Critical Information Network & Vector Learning

  Jan 2012 - Aug 2016

  Video Editor/Media Specialist

  • Edits and manages video and audio assets within hundreds of E-learning training courses.• Manipulates and crafts assets to create dynamic and effective training instruction.• Has overseen full on-site and studio video shoots; managing talent, equipment, and creative direction.• Collaborates with Producers, Executives, and Designers to achieve highest quality of instruction and story telling.• Records and edits all audio types, making necessary adjustments to leveling, noise reduction, as well as improving overall quality.• Understands how to interpret scripts and guidelines to craft large sections of video into concise, meaningful, and seamless pieces. Show less

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  DBL Design

  Nov 2017 - Jun 2018

  Social Media Marketing Manager

  Responsible for Social Media posting and presence for the automotive brand as well as all media management, assisting in marketing strategies, and general WordPress website maintenance.Worked with CEO to provide innovative creative paid and organic marketing to gain customers and social media following across Facebook, Instagram, and Twitter.Additionally, performed copywriting and editing of media, email marketing, and general documentation.

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  Social Factor

  Jul 2018 - Jul 2023

  Senior-level marketing manager position providing high-level insight and strategic planning of employee training and growth, ensure client KPIs and deliverables are met, and boosting employee culture and retention. Partners with CEO/VP leadership and adjacent departments to create and inform staffing/hiring decisions, implement team best practices, oversee scheduling & resourcing efficiency, and provide employee advocacy.• Oversaw $1 Million+ in annual revenue across Cracker Barrel, Fender Guitars, Oracle, PetSmart, and Toyota• Managed 30+ employees plus 5 Team Managers• Represented ongoing work of 60+ employee Social Care department to CEO/VP level leadership, providing insight and strategy on client health, sales opportunities, and employee development• Created and orchestrated employee career growth tracks, quarterly reviews, and managerial promotions• Partnered with HR department for high-level interviews, job postings and descriptions creation, and implementing employee performance improvement plans• Owned activation of TestGorilla platform, creating relevant employee candidate assessments to streamline effective hiring• Strategized and activated internal culture initiatives to promote employee retention and loyalty Show less Managed internal teams to partner with enterprise-level clients to fulfill marketing & social media moderation deliverables through daily customer brand engagement, spam/trolling management, and escalation of high-risk & sensitive information. Was the key stakeholder providing employee growth, training, and utilization for maximum efficiency. Owned both internal & external meetings, updates, and KPI delivery.Responsibility Highlights:-Onboarded, trained, led multiple teams of 5-10 people each in daily brand engagement & social media moderation for large brands.-Conducted weekly meetings, growth plans, and skill development of 20+ employees of junior and managerial positions.-Partnered with Client Service department to achieve contracts, strategize improvements and provide continued feedback and support on service agreements-Assisted Reporting & Analytics team to retrieve high-value, accurate data from the work of Social Care, to present to the client in an informative way-Ran internal/external calls, leading communication & agendas.-Informed and tracked numerous project KPI's and communicated ongoing success metrics to internal CEO/VP leadership.-Created & oversaw team QA performance tracking and personally coached team members to achieve company productivity goals.-Managed employees' weekly time, resourcing, and project tracking in Asana/Humanity/Shiftboard platforms.-Partnered with clients weekly in brand messaging, marketing copywriting, and channel strategies for maximum impact on social. Show less Worked with the Social Care team to develop strong, growing, digital communities for some of the world's most well-known brands. Acted as the “boots on the ground” workforce that achieved client scope on a day-to-day basis.Responsibilities included:-Triage of social media activity on major platforms-Engaging in Brand Love free-form response-Troubleshooting and answering FAQs within the brand community-Escalation and logging of sensitivity material and brand crises-Support and reporting of contextual brand engagement information Show less

  • Senior Social Care Manager of People

    Jan 2023 - Jul 2023

  • Social Care Manager

    Sept 2019 - Dec 2022

  • Senior Community Moderator

    Jul 2018 - Sept 2019
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  Peloton Interactive

  Jan 2025 - now

  Manager of Social Care and Member Support Operations