Saralita Nair

Saralita Nair

Student Intern

Followers of Saralita Nair2000 followers
location of Saralita NairBengaluru, Karnataka, India

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  • Timeline

  • About me

    Assistant Brand Manager - Supertails| Rapido | MICA'22 | BVM'20

  • Education

    • St Joseph E.T. High School, Bilimora

      2014 - 2016
      Science, PCM A1
    • MICA | The School of Ideas

      2020 - 2022
      Post graduate degree Strategic Marketing and Communications

      Activities and Societies: MiCompass (2020-22)- The Marketing Committee at MICA Digital Strategy and Content Lead

    • Birla Vishvakarma Mahavidyalaya

      2016 - 2020
      Bachelor of Engineering - BE Electronics A1

      Activities and Societies: Chief Editor, Vishvakarma, College Magazine

  • Experience

    • AIMTRON ELECTRONICS PRIVATE LIMITED

      Dec 2018 - Jan 2019
      Student Intern
    • BSNL LTD

      May 2019 - Jun 2019
      Summer Intern
    • Amul India

      May 2019 - May 2019
      Intern

      Undertook primary and secondary research to understand the dairy value chain and suggested marketing strategies to improve consideration at the Vasudhara (Chikhali) unit.

    • Gnothi Seauton

      Apr 2021 - Aug 2021
      Summer intern, Content and Integrated Marketing
    • Rapido

      Apr 2022 - Jan 2024

      - New user acquisition: Handled Google Ads, Facebook Ads and programmatic channels like DV360 to achieve MoM targets at zero overspends and optimal CAC.- Increased awareness and consideration for the brand through digital brand campaigns with budget of 6 cr.- Key responsibilities involved campaign setups, optimization. reporting, monitoring key metrics and KPIs, full-funnel analysis and channel-level budget planning.- Led creative experiment initiatives to improve CTR by 42% YoY for Google Ads.- Charted and executed ASO and SEO strategies for Rapido app and Rapido Rentals website.website using AI tools like ChatGPT & Bard to improve traffic by 25% and 68% resp.- Initiated new marketing initiatives (SMS, email campaigns, social media and offline marketing initiatives) for Rapido Rentals resulting in 16% growth in bookings.- Effectuated Report Automation for a few performance channels, saving 2-3 manhours on a daily basis. Show less

      • Associate Manager, Marketing & Growth

        Jul 2022 - Jan 2024
      • Management Trainee

        Apr 2022 - Jul 2022
    • Supertails

      Jan 2024 - now
      Assistant Brand Manager
  • Licenses & Certifications

    • Digital Electonics Applications with HDL

      Aimtron Electronics pvt ltd.
      Jan 2018
    • Google Ads Apps Certification

      Google
      May 2022
      View certificate certificate
    • Joy of Computing Using Python

      Indian Institute of Technology, Madras
      Jul 2019
    • Google Ads Search Certification

      Google
      May 2021
    • Reddit Ads Fundamentals Certification

      Reddit, Inc.
      Mar 2025
      View certificate certificate
    • Google Ads Measurement Certification

      Google
      May 2021
    • Introduction to Internet Of Things

      Indian Institute of Technology, Kharagpur
      Jan 2019
  • Honors & Awards

    • Awarded to Saralita Nair
      Top 10, FIIB Meraki, An international B-plan competition - Mar 2021
    • Awarded to Saralita Nair
      National Finalists, Kotler Kaun SCMHRD, Pune Feb 2021
    • Awarded to Saralita Nair
      National Semi-finalists, Campus Winners, The Ultimate Pitch 6.0, Reliance Reliance Industries Ltd. Feb 2021
    • Awarded to Saralita Nair
      Top 10, Circus Maximus, Ensemble Valhalla, 2021 XLRI Jamshedpur Feb 2021
    • Awarded to Saralita Nair
      2nd runners-up at Smart Gujarat Hackathon, 2018 Gujarat Govt Mar 2018 Presented solution for an online newspaper attendance regulation system for the department of Information and Broadcasting.
    • Awarded to Saralita Nair
      Top Poets, Eunoia Roundglass Sep 2017
  • Volunteer Experience

    • Volunteer, International Communication Management Conference

      Issued by MICA | The School of Ideas on Jan 2021
      MICA | The School of IdeasAssociated with Saralita Nair
    • Volunteer

      Issued by Piramal Foundation on Dec 2020
      Piramal FoundationAssociated with Saralita Nair
    • Fundraising Volunteer

      Issued by Muskurahat Foundation on Dec 2020
      Muskurahat FoundationAssociated with Saralita Nair