Saralita Nair

Experience

• 

  AIMTRON ELECTRONICS PRIVATE LIMITED

  Dec 2018 - Jan 2019

  Student Intern
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  BSNL LTD

  May 2019 - Jun 2019

  Summer Intern
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  Amul India

  May 2019 - May 2019

  Intern

  Undertook primary and secondary research to understand the dairy value chain and suggested marketing strategies to improve consideration at the Vasudhara (Chikhali) unit.

• 

  Gnothi Seauton

  Apr 2021 - Aug 2021

  Summer intern, Content and Integrated Marketing
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  Rapido

  Apr 2022 - Jan 2024

  - New user acquisition: Handled Google Ads, Facebook Ads and programmatic channels like DV360 to achieve MoM targets at zero overspends and optimal CAC.- Increased awareness and consideration for the brand through digital brand campaigns with budget of 6 cr.- Key responsibilities involved campaign setups, optimization. reporting, monitoring key metrics and KPIs, full-funnel analysis and channel-level budget planning.- Led creative experiment initiatives to improve CTR by 42% YoY for Google Ads.- Charted and executed ASO and SEO strategies for Rapido app and Rapido Rentals website.website using AI tools like ChatGPT & Bard to improve traffic by 25% and 68% resp.- Initiated new marketing initiatives (SMS, email campaigns, social media and offline marketing initiatives) for Rapido Rentals resulting in 16% growth in bookings.- Effectuated Report Automation for a few performance channels, saving 2-3 manhours on a daily basis. Show less

  • Associate Manager, Marketing & Growth

    Jul 2022 - Jan 2024

  • Management Trainee

    Apr 2022 - Jul 2022
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  Supertails

  Jan 2024 - now

  Assistant Brand Manager