Brittany Henricksen

Experience

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  Apple

  Jan 2012 - May 2014

  Specialist
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  Richter

  Feb 2014 - Sept 2016

  Illustrator

  Created illustrations for animation utilized by various companies in the industry as videos to improve their end-to-end sales journey at Richter10.2 Media Group - a public relations company supporting the end-to-end sales journey for large business-to-business companies. Conducted regular meetings with companies’ representatives to discover their needs, show my art process for their videos with compelling storyboards, receive feedback, collaborate with an animator, and deliver a final polished product.• Developed and implemented successful advertising campaigns on various online platforms, increasing customer satisfaction and brand recognition. • Demonstrated strong work ethic while working with a variety of companies in different industries such as American Airlines, Bank of America, Intuit, Lenovo and Scholastic Book Fair. Show less

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  IXL Learning

  Sept 2016 - Apr 2017

  Illustrator

  Collaborated closely with curriculum designers to help curate the best-looking assets that convey the educational content at IXL Learning - the world’s most popular learning site for K-12 used by over 15 million students worldwide.• Created vector cartoon illustrations for children in kindergarten to middle school by taking complex actions and nouns and illustrated them in a simple yet recognizable way to be utilized in the curriculum by thousands of users.

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  Glu Mobile

  Apr 2017 - Apr 2021

  Senior Artist

  I transitioned to EA after Glu Mobile was acquired in 2021.

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  Electronic Arts (EA)

  Apr 2021 - Apr 2024

  Senior Artist

  Delivered innovative artistic creations in both marketing art and 2D game art over a multitude of different mobile game titles. Provided feedback and paint-overs by collaborating with overseas teams and outside art vendors. Collaborated with other departments to share knowledge, assets and tools. Rendered designs and increased efficiency of workflows by leveraging AI tools.• Lifted App Store conversion rate by creating polished marketing art after conducting A/B tests for both static and video including icons, screenshots, banners, in-app event, and promo cards.• Raised engagement rate by managing and creating daily content for Diner Dash Adventures’ social media pages gaining over 1.1 million followers across all platforms. • Improved player retention by consistently creating new and engaging 2D assets such as foods, garments, props, characters, deco, animals, UI, currency, and environments.• Increased productivity by establishing naming conventions and file organization within the server, G-Drive and SVN for the marketing and outsourcing teams. Show less

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  Netflix

  Jun 2024 - now

  Marketing Artist Manager