Alireza Soranj

Experience

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  British American Tobacco

  Aug 2004 - Mar 2015

  - Developed and executed an area trade marketing and distribution plan to meet brand objectives.- Managed distribution of brands through retailers and wholesalers to ensure maximum availability.- Implemented programs to achieve highest in-store visibility and sales performance for key brands.- Led five wholesale coordinators and 40 merchandiser representatives in eight Iranian provinces. - Responsible for managing store activity and success among retail stores in Tabriz.- Implemented promotions to maximize visibility and sales performance, gaining trade support.

  • Area Sales Manager

    Aug 2006 - Mar 2015

  • Wholesale Coordinator

    Apr 2004 - Jul 2006

  • Sales Representative

    Aug 2004 - Jan 2006
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  Danone

  Apr 2015 - Aug 2016

  Regional Sales Manager

  - Responsible for DSD supervision of sales and trade marketing processes in Tabriz branch.- Participated in marketing plans, new product launches, forecasting, and Danone 2020 plan.- Managed sales progress in eight provinces, handling 25% of business via PMD and distributors.- Delivered 25% of business in NW region, yielding a 300% growth from the project's start.

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  L'Oréal

  Sept 2016 - Dec 2017

  National Distribution Manager

  - Led distribution, sales, trade marketing, and KA team throughout 15 provinces in Iran.- Delivered 31% of business, dividing into food, chain store, pharmacy, supermarket, and makeup.- Increased sales value 33%, enhancing financial turnover with distributor for 2016 and 2015.- Directed regional sales managers, analyzers, HO support technicians, and financial controllers.- Addressed systematic errors, including credit, overdue, and bankruptcy, for the CEO and board.- Started training for the sales team, from the sales representative to regional sales manager.- Defined and activated new margin markup strategy for distributor, launching new 170 SKU. Show less

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  Ashley Furniture Homestores

  Sept 2018 - now

  Sales Manager