
Lim Si Hui
Part Time Fashion Coordinator

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About me
Communication Graduate venturing into the world of PR
Education

Teck Whye Secondary School
2013 - 2016GCE 'O' LevelActivities and Societies: Band Major of Teck Whye Concert Band and Vice Chairperson of the School Student Council Board

University at Buffalo
2021 - 2023Bachelor of Arts - BA Communication
School of Film & Media Studies, Ngee Ann Polytechnic
2017 - 2020Diploma Mass Communication/Media Studies
Experience

Dorothy Perkins
Dec 2016 - May 2017Part Time Fashion Coordinator%20Limited.webp)
G2000 (Apparel) Limited
Oct 2017 - Aug 2018Part Time Fashion Coordinator
Mediacorp
Mar 2019 - Oct 2019YES933 Chinese Audience/ Advertising & Promotions- Assisted in designing posters and station promotional items for events.- Self directed video content design and editing of the video clips.- Assisted in weekly station giveaways.- Handled regular social media postings on both Instagram and Facebook.- Assisted in running events such as The SoundMakers 2019 and DJ sharing at multiple schools.

Self-employed
Feb 2020 - May 2021Graphic Designer
ComfortDelGro
Jul 2020 - Dec 2020Graphic Design and Videographer
Bryan Foong x Rawspace
Jul 2022 - Dec 2022Bryan Foong Intern- Assisted in lighting setups for shoots- Gained knowledge working with Protools and Aputure lights- Develop a better aesthetic sense working on set- Managed studio rentals

The Platform Collective
Oct 2023 - Jan 2024Marketing And Public Relations SpecialistResponsibilities encompassed planning and executing social media content as well as managing advertising purchases. Assisted in writing Marketing briefs and liaising with external partners. My role involved customer service elements, engaging with customers, promoting our products, and ensuring a superior product experience. Also served as a videographer in the position.

Access Communications
Feb 2024 - nowBrands: Maison Margiela Fragrances, Amaris Beauty (Juliette Has A Gun, Montale, Ex Nihilo, Parfums de Marly), Prada Beauty (2024)Maison Margiela Fragrances, HOKA, Kylie Cosmetics (2025) Brands that I have supported: Noble Panacea, The Ordinary, Garmin, HOKA, Marc Jacobs Fragrances, Maison Margiela Fragrances, BOSS Fragrances, Sally Hansen,
Junior Associate | Beauty, Lifestyle & Wellness Portfolio
Aug 2024 - nowAssociate Trainee | Beauty, Lifestyle & Wellness Portfolio
Feb 2024 - Aug 2024
Licenses & Certifications

Certificate of Appreciation/ Band Major & Flute Section Leader
Teck Whye Concert BandJun 2016
Certificate of Completion "A Leader's Journey for the Youth"
Outward Bound SingaporeJun 2016
Certificate of Participation/ Work Experience Programme 2015
Teck Whye Secondary SchoolJan 2016
Certificate of Appointment
Teck Whye Concert BandJun 2014
Certificate of Resilience
South View Primary SchoolOct 2012
Certificate of Appreciation "2012 SV Dance Extravaganza"
South View Primary SchoolJul 2012
Certificate of Chinese Instrumental Examination/ Erhu Excellent in Grade 7
China Nationalities Orchestra Society, Chinese Music AcademyJan 2012
Certificate of Chinese Instrumental Examination/ Erhu Merit in Grade 6
Chinese Nationalities Orchestra Society Chinese Music AcademyDec 2011
Certificate of Appreciation "Disney's Aladdin Jr"
South View Primary SchoolAug 2011
Certificate of Appreciation "Little Stars on Stage"
South View Primary SchoolJul 2010
Certificate for Chinese Instrumental Examination/ Erhu Merit in Grade 5
NUS Centre For the ArtsJan 2010
Certificate of Appreciation
South View Primary SchoolJul 2009
Certificate of Participation/ Yahoo! Storytellers What's in Your Neighbourhood Challenge 2017
Yahoo SHINEJan 2017
Certificate of Chinese Instrumental Examination/ Erhu Passed in Grade 9
Central Conservatory of MusicNov 2014
Certificate of Chinese Instrumental Examination/ Erhu Passed in Grade 8
Central Conservatory of MusicNov 2013
Honors & Awards
- Awarded to Lim Si HuiSpring 2023 Dean's List University at Buffalo Apr 2023 Students will be named to the Dean’s List if, in any single semester, they earn a 3.600 GPA or better, having completed at least 15 UB undergraduate credit hours of study during the semester, 12 of which are letter-graded.
- Awarded to Lim Si HuiNational Youth Achievement Award Singapore/ The Bronze Level - Jan 2017
- Awarded to Lim Si HuiEdusave Character Award (ECHA) 2016 Gan Kim Yong, Adviser to Chua Chu Kang GRC Grassroots Organisations 2016 Awarded to up to 2% of students who have demonstrated exemplary character and outstanding personal qualities through their behaviour and actions.
- Awarded to Lim Si HuiEdusave Award for Achievement, Good Leadership and Service (EAGLES) 2015 Gan Kim Yong, Adviser to Chua Chu Kang GRC Grassroots Organisations 2015 Awarded to top 10% of students who have demonstrated leadership qualities, service to community and schools, excellence in non-academic activities, and good conduct.
- Awarded to Lim Si HuiEdusave Scholarship Award 2014 Gan Kim Yong. Adviser to Chua Chu Kang GRC Grassroots Organisations 2014 Award students who are within the top 10% of their level and course in terms of academic performance, and have demonstrated good conduct.
- Awarded to Lim Si HuiEdusave Scholarship Award 2013 Gan Kim Yong, Chua Chu Kang GRC Grassroots Organisations 2013 Award students who are within the top 10% of their level and course in terms of academic performance, and have demonstrated good conduct.
- Awarded to Lim Si HuiShine Award 2012 South View Primary School, Jenny Yeo, Principal 2012 This certificate is awarded to Lim Si Hui (6.3) for obtaining Silver in the Singapore Youth Festival 2012 - Chinese Orchestra
- Awarded to Lim Si HuiShine Award 2010 South View Primary School, Jenny Yeo, Principal 2010 This certificate is awarded to Lim Si Hui (4.1) for obtaining Silver in the Singapore Youth Festival 2010 - Chinese Orchestra
Languages
- enEnglish
- chChinese
- hoHokkien
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