
Timeline
About me
Content operations & planning at Arsenal FC
Education
Magdalen college school, oxford
2005 - 20093 a's: english literature, history and philosophyActivities and Societies: Sports teams, Theatre
Squared online
2016 - 2016A digital marketing qualification developed with Google. Squared Online is an award-winning digital marketing course for ambitious marketing managers, bright grads and professionals looking to enter the industry. Built by the best practitioners and delivered online, it's a new movement in career learning.
University of newcastle-upon-tyne
2010 - 20132.1 ba (hons) english literatureActivities and Societies: Theatre Society, Filmmaking
Experience
Bridge + tunnel productions
Nov 2012 - Jan 2013Film production internThis excellent opportunity to work with Tina Gharavi (BAFTA nominated for her first feature film ‘I am Nasrine’) on a day to day basis developed key skills in the creative industry. I learned how to:• Edit film using Final Cut Pro. I helped with:• Everyday administration tasks such as filing accounts and expense forms. I had an extremely hands on experience which nurtured my ability to: • Work well within a small team whilst acquiring and using new skills to an extremely high level. Show less
Lost eye films
Oct 2013 - Oct 2013RunnerI assisted the company on a feature film shoot in London and Kent. My main responsibilities included:- Driving actors and equipment to set- Setting up equipment on set- General assistance with filming - Liaising with director and DOP to make sure the shoot ran smoothly
Icrossing uk
Oct 2013 - Oct 2013Digital media & seo internAssigned to the Natural Search team alongside analysts and strategists, I supported on campaigns for TK Maxx, Ann Summers and Belstaff. I quickly developed key knowledge of the components of SEO.Specifically, I carried out:- Online keyword research & the creation of meta titles and descriptions for on page recommendations. - Brand mention research to support link building for Belstaff.
Iprospect
Nov 2013 - Jan 2017I previously worked in the iProspect Create team, working on major global accounts as a Content Planning Executive and Account Strategist.My primary role was to plan and execute content strategies from brief, through production to measurement. Day to day activity included:- Research & Insights- Delivering creative briefs- Audience profiling- Content strategy- Digital content & video production I previously worked as an SEO Analyst at iProspect, working on major UK accounts alongside the Owned Media team.I led on creative campaigns which the wider team has been able to leverage for SEO benefit. Other skills that were developed and work undertaken included:- Data Analysis & Auditing- Creative briefs and campaign ideation- Content Gap Analysis - Content Promotion & Blog development- Digital Content Production- SEO Technical recommendations
Content Planning Executive
Apr 2015 - Jan 2017SEO Analyst
Nov 2013 - Apr 2015
Syzygy
Feb 2017 - Sept 2018My primary focus here was content strategy, social media and editorial.My role included running the editorial strategy and planning for Avis car hire's digital magazine, Inspires by Avis. Within this role outputs included:- Content and social strategy- Content production and distribution- Editorial- Copywriting and sub-editing- Reporting and measurement
Senior Content Planner
Jan 2018 - Sept 2018Content Planner
Feb 2017 - Jan 2018
The dda group
Oct 2018 - Jan 2019Senior social media managerWorking as a senior member of the social media and digital team at leading communications agency The DDA Group, I used data-led, audience-first content strategy to develop the social media and wider digital presence of films, awards, and red carpet events. Key clients included The BFI, The British Independent Film Awards, and STARZ. Primary responsibilities included:- Social media and content strategy development- Account management- Team leadership- Pitching and client relationship development- Overseeing content production- Influencer engagement Show less
Cheil uk
Feb 2019 - Jan 2021In this role I looked after editorial content strategy, planning, and production across a number of Samsung platforms including lifestyle magazine Explore and the Samsung Members app.
Senior Content Planner
Mar 2020 - Jan 2021Content Planner
Feb 2019 - Mar 2020
The football association
Jan 2021 - Mar 2025Content & campaign planning managerPreviously worked in The FA's industry leading Content team, focusing on improving content and campaign planning efficiency across commercial, social & video content for England national teams, The FA Cup and the Barclays WSL. Supporting production & budget management across the Content team.Led best practice across:- Planning frameworks, process and workflow- Roles and responsibility- Key project planning and management- Campaign execution and paid media- Tournament delivery Show less
Arsenal f.c
Mar 2025 - nowSenior operations & planning manager - content
Licenses & Certifications
- View certificate
Leadership skills for new managers
Cim | the chartered institute of marketingMay 2024
Volunteer Experience
CV & Interview Skills Team Leader
Issued by The Prince's Trust on Mar 2015Associated with Seb Keenan
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