
Delphine Secousse
Market Analyst

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About me
CRM & Loyalty Technical Business Analyst - Eurostar
Education

TBS Business School in Barcelona
2019 - 2020M2 - Master in Management Tourism & services management With honnors.webp)
Toulouse Business School (TBS)
2017 - 2018M1 - Master in Management Marketing, Data With Honnors
IAE DIJON
2015 - 2016Bachelor of management sciences & Statistics Business, Marketing, Entrepreneurship With HonnorsActivities and Societies: Responsable événementiel de la Junior conulting

Université Claude Bernard Lyon 1
2014 - 2016DUT Techniques de commercialisation / Undergraduate Technological Degree Business and Marketing Techniques With Honnors
University of California, Berkeley, Haas School of Business
2020 - 2021Business Analytics : Data Analysis Big Data, Business Intelligence & Machine Learning
Experience

TechniVue
Apr 2016 - Jul 2016Market Analyst• Project coordination and monitoring for the launch of a new brand (Image2com)• Launch of a direct marketing campaign (Creation / purchase of a database and database management, creation of HTLM mailing, KPI analysis)• Sales Prospection

Aix coaching
Apr 2017 - Jun 2017Business Analyst• Marketing and commercial audit of the company• Implementation of an acquisition strategy: launch of a direct marketing campaign (Creation and management of prospect database, creation of HTLM mailing, KPI analysis)• Sales prospection• Participation in workshops (FDJ, SKEMA)

Air France
Jun 2017 - Oct 2018International fligth attendant - Long haul
CHANEL
Nov 2018 - Jan 2019Customer experience supportOpening of the 19 Rue CAMBON boutique: • Participation in the organization of events related to the opening • VIP customers care• Pre-opening organization • Press and VIP gift management

Air France
Jan 2019 - Jul 2019Inflight Entertainment - Product owner assistant• IMPACT project:Management and deployment of the new audience statistics management tool developed with the IT Innovation service.• Statistics and trends:Management and production of usage statistics/customer satisfaction/cost analysis, guaranteeing the reliability and representativeness of the information.• POC "In The Air mobile" App: - Internal communication plan - Elaboration of a customer survey, collect and analysis of responding data • Dashboard creation: Monthly updates and scores for each category (Cinema, Tv, Music, Games). Trends identified or focus on travel class or flight typology. (What's the impact on media consumption) • Miscellaneous:Participation in projects to improve the customer experience (projects about content on board and modification/redesign of the graphical interface projects) Show less

Air France
Sept 2019 - Sept 2020Infligth Entertainment - Junior Project Manager• Statistics and trends:Management and production of usage statistics/customer satisfaction/cost analysis, guaranteeing the reliability and representativeness of the information. Mostly about content consumption and satisfaction. • Data project management: - Menu digitalization project: Long haul fleet (API) - Business intelligence: prediction and optimization tools• Inflight Entertainment software development management: - Current Software updates and general management- Future Software development• IMPACT project:Coordination and deployment of the new audience statistics management tool developed with the IT Innovation service.• Miscellaneous:Participation in projects to improve the customer experience projects about content on board: partnerships, selection of the content (TV, Cinema, Games, Music) Show less

Thalys
Jul 2021 - Aug 2023Customer Marketing Officer -Technical and Data SpecialistThalys Eurostar merger : Stream LoyaltyStream CRM

Eurostar
Apr 2023 - nowCrm & Loyalty Technical Business Analyst
Licenses & Certifications
- View certificate

Les tendances du marketing numérique
LinkedInNov 2020 - View certificate

Agile au travail : Planifier avec des user stories agiles
LinkedInNov 2020 - View certificate

Business Data Analyst
University of California, Berkeley, Haas School of BusinessApr 2021 - View certificate

Alliance for Inclusive Artificial Intelligence
Fisher Center For Business Analytics - UC BerkeleyFeb 2021 - View certificate

Les fondements du marketing de contenu
LinkedInNov 2020 - View certificate

Les fondements du marketing en ligne
LinkedInNov 2020 - View certificate

Les fondements du référencement
LinkedInNov 2020
Volunteer Experience
Event Program Manager
Issued by Junior Consulting IAE Dijon on Jan 2016
Associated with Delphine SecousseSponsoring and partnership manager
Issued by Kult'yours on Jan 2014
Associated with Delphine Secousse
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