Raphaelle Demeyer

Experience

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  PRÉVOIR

  Jan 2000 - Dec 2005

  Senior Marketing Manager

  300,000+ customers, 1,000 sales Reps. * Created then managed a team of 4 executives (studies specialist, webmaster, information system manager, campaign manager)+ leadership of consultants and many project teams * Increased life-time value by 2% through new ways of segmentation & profitable customer relationships management• Conducted many improvement projects: launching of new products, fully automated helpdesk, new clients database & data warehouse• Proposed to the board external growth strategies through new partnerships• Coordinated marketing tactics and commercial actions plan• Strongly updated development management styles and tools through introduction of dashboards and segmented sales objectives• Created a marketing department with good internal & external reputation ; our Siebel CRM system was often underlined by specialists Show less

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  Federation Tahitienne de Surf

  Apr 2008 - Jan 2010

  Communication Specialist

  * Found new sponsors allowing the association to multiply its events x 2* Expanded PR to international markets (used languages: English, French and Spanish), * Set up the communication action plan of all events (print, social media, live webcast…).* In charge of the local & European communication of the main world pro surfing competition, the Billabong Pro Teahupoo* Designed, defined the functional specifications and tested multi-language versions of the new website of the main sponsor, a surf wears local company Show less

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  CCISM de Polynésie française

  Sept 2010 - Dec 2011

  Senior Manager Adult & Continuum Education & Bachelor co-builder

  • Strongly developed life-long training open-enrollment catalog (revenue +15% in 18 months; ROI maintained)• Implemented strong commercial, customer relationships and financial processes through Excel & Sage• Built reliable relationships with local administration and private partners• Created the Marketing standards and curriculum of a new bachelor degree

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  Business schools

  Mar 2012 - Aug 2014

  Marketing professor

  Fundamentals of Marketing / Bachelors level Specialized marketing lectures / Masters level: New consumer trends, Sports, Services, Data

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  ISEG

  Sept 2014 - Aug 2016

  Graduate business school regional director

  300+ students, 10 employees, 1 Bachelor + 6 Master degrees State certification Level I* Coordinated general services operations (Building maintenance, ADA & Security, IT tools investment...) & responsible to the Rectorat for all the local IONIS schools* Set higher goals and standardized processes for hiring and onboarding new faculty staff (renewal of 20%, 15 positions created), students' grants and flawed administrative workflows* Led Enrollment team (+36% over 2 years while implementing Salesforce), Alumni & internship team, Communication manager, IT department and School's administration* Reduced students' churn (-20% over 2 years) thanks a more student focused approach * Better prepared Students to the job market through a strengthened professionalization process & specific entrepreneurial programs* Implemented ambitious project-based learning, including all-schools cross-competencies innovation challenge (see video below) and tested advanced flipped learning with video support Show less

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  Tomorrow (Acq. Ethos)

  Mar 2018 - Jun 2018

  Marketing analytics support

  Built the marketing dashboards and provided insight on the digital communication efficiency. Tools: Google Analytics, Chartio (reporting), Kochava (multi-channels attribution), Amplitude (cross-products Analytics) + channels' platforms - FinTech startup

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  Collab'

  Sept 2018 - Apr 2019

  Porteur de projet EdTech : Evaluation des soft-skills
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  Notre Ecool, cultivez votre curiosité !

  Sept 2018 - May 2019

  Collaborating in an EdTech entrepreneurial project

  Notre Ecool is the first on-line school dedicated to cultural literacy for the whole family. Want to brush up your knowledge or have your kids discover French kings, Greek ancient civilisations, painting history or the universe's mysteries? Notre Ecool provides academic-based but easy-learning videos for age 7 to 777 years old. Notre Ecool has the Novacite label.

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  Adsoom, la Méthode "Meilleurs à Plusieurs"🚀

  Jan 2019 - Sept 2023

  Associé

  ADSOOM est un dispositif RH inédit qui booste la curiosité et l'ouverture d'esprit des collaborateurs en facilitant leur accès au savoir. Parce que c'est ce savoir qui leur donnera ensuite confiance dans leur plein potentiel. Grâce à ADSOOM, aidez vos équipes à progresser pour développer un état d'esprit toujours plus constructif et collaboratif ! Start-up accélérée chez BoostinLyon (BIL#11)Finaliste de Lyon Start Up (LSU#5)Accompagnée et labellisée par NovacitéSoutenue par la BPISoutenue par RDI (Rhône Développement Initiative)Soutenue par la région AURA (Start-up & Go)Habitante d’H7, fleet#1 Show less

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  Université de Lyon

  May 2019 - Jan 2022

  Curriculum, Innovation and Assessment Leader

  - Build strategies, processes and tools to enhance and assess innovations set up in 4 public-state universities (eg: competencies-based learning, at-risk students track, modular or vocational programs, soft skills open badges, flipped classes ...), 15 millions of investment, 60.000 targeted students- Manage a team in charge of data flows & SQL requests in order to provide KPIs to the stakeholders and develop analytic culture- Impulse transfers between researchers and praticioners

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  Université Claude Bernard Lyon 1

  Jan 2022 - Sept 2023

  Directrice Opérationnelle Lab INCLUDE
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  Quest Education Group

  Sept 2023 - now

  Directrice de campus