
Yue Zhao
Lighting Designer

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About me
Lead Product Designer | Design League Co.
Education

Hochschule Wismar
2009 - 2011Master of Arts (M.A.) Architectural Lighting Design
哈尔滨工业大学
2005 - 2009Bachelor of Applied Science (B.A.Sc.) Industrial Design
Experience

LICHTKUNSTLICHT AG
Aug 2010 - Jul 2011Lighting DesignerEngaged in the full lifecycle of design, including developing conceiving design concepts, creating 2D and 3D mockups, conducting testing, producing specifications, and delivering other design deliverables.

Uli Jetzt Lichtplaner
Sept 2011 - Apr 2013Lighting Designer, Project ManagerDesigned and managed projects through all phases, encompassing research, concept, prototyping, testing, and successful completion.

Apeiro Design
Feb 2014 - Oct 2020Sr. Designer, Project ManagerAs a senior designer and project manager, my responsibilities included:• Led project ideation, strategy, and execution from inception to successful completion.• Advocated for user-centered design principles, driving seamless user experiences through research and iteration.• Delivered strategies, concept, and crafted visual elements using an iterative approach encompassing 2D and 3D sketching, wireframing, and rapid prototyping for various complex spaces.• Partnered with customers, engineers and stakeholders to provide comprehensive handoff packages for consultants and contractors. Show less

Freelance
Aug 2018 - Jan 2021Product Designer• OdysseyCommerce - Shipped diverse e-commerce products for B2B and B2C sectors, including responsive consumer websites and merchant consoles. Maintained over 2,500 monthly users with a 70% retention rate and achieved a 15% conversion rate.• PlaniQ - Designed a personalized work management system, boosting users’ productivity by 40%.

Meetfood
Jan 2021 - Apr 2023Lead Product Designer• Defined product vision, strategy, and identified business opportunities with co-founders.• Shipped an AI-driven food streaming app involving B2B and B2C stakeholders, acquiring 2,000+ users, securing 15 partnerships, and generating revenue in 3 months post-launch.• Collaborated with the engineering team to build MVP mobile app, website, and dashboard for customers and restaurants in 6 weeks.• Created design systems, streamlining design-to-development handoff by 25%, and reducing overall time-to-market by 15%.• Built and led a proficient design team while providing mentorship to junior designers. Show less

Rexpand
Feb 2022 - Apr 2024Lead Product Designer• Leading design and research for SaaS plugin and mobile/web experience involving C2C stakeholders.• Launched an AI-powered SaaS web app, increasing user subscription by 23% within one month post-launch.• Launched a job-referring mobile app, gaining 500+ users within the first week post-launch, and reaching 87% of Search to Fill rate.• Built design systems based on accessibility guidelines, speeding up product development by 20%• Shaping product vision and strategy with key stakeholders, own projects end-to-end.• Established and led the formation of a high-performing design team, while mentoring junior designers. Show less

Design League Co.
Apr 2024 - nowLead Product Designer
Licenses & Certifications
- View certificate

UX Design: From Concept to Prototype
University of MichiganOct 2020 - View certificate

UX Research at Scale: Surveys, Analytics, Online Testing
University of MichiganDec 2020 - View certificate

Introduction to User Experience Principles and Processes
University of MichiganAug 2020 
LEED AP Building Design + Construction
U.S. Green Building CouncilSept 2017- View certificate

Understanding User Needs
University of MichiganAug 2020 
Lighting Certified
NATIONAL COUNCIL ON QUALIFICATIONS FOR THE LIGHTING PROFESSIONS INCJan 2016
Honors & Awards
- Awarded to Yue ZhaoArchitecture Citation Award AIA San Francisco 2020 Bechtel Family Center for Ocean Education & Leadership
- Awarded to Yue ZhaoNational Design Award of Honor Society of American Registered Architects (SARA) 2019 Boston University - Joan & Edgar Booth Theatre and College of Fine Arts Production Center
- Awarded to Yue Zhao40 Under 40 North America Lighting Magazine 2018 An international program to identify the most talented and promising individuals working in the lighting design industry.
- Awarded to Yue ZhaoFirst Place, Award of Honor Illuminating Engineering Society San Francisco Section 2016 Stanford University - Windhover Contemplative Center
Languages
- enEnglish
- chChinese
- geGerman
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