Tú Michael

Experience

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  Vietcombank

  Apr 2008 - May 2015

  - Set up a Marketing Strategy for annual, quarterly and monthly- Planning, organizational development and implementation of PR & Marketing for plan shortand long term- Improving, developing relationship and attract partners, including potential customers- Developing and implementing a company-wide go-to-market plan, working with alldepartments to execute.- Undertake publicity campaigns, including identifying appropriate promotions, schemes andevents for publicity, editorial content and tracking of coverage Show less

  • Associate Director of Sales & Marketing, Card Department, Vietcombank

    Jun 2012 - May 2015

  • PR & Marketing Executive, Debit Card Department, Vietcombank

    Jan 2011 - May 2012

  • Sales & Marketing Executive, Customer Relations Department, Vietcombank

    Apr 2008 - Jan 2011
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  La Zum3 Fitness Center

  Jun 2015 - Dec 2015

  Business Development Manager, La Zum3 Fitness Center

  - In charge of strategic management, marketing management, sales and marketing, andentrepreneurship- Design BD strategy with good understanding of Vietnam Internet industry, advertising industryand requirements of existing and potential clients- Develop business partnership and build relationships with industry clients- Responsible for achieving number of users target in Vietnam advertising market- Make data statistics and analysis report, coordinate internal resources to optimize performancein time- Competitor monitoring, development and implementation of competition strategy- Identifying, evaluating, and recommending product and service enhancements that improve theoverall value to our users and partners. Show less

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  Sao Khue Consult. JSC

  Jan 2016 - Aug 2017

  Online Marketing Manager, Sao Khue Consult

  - Benchmarked current performance and set improved sales targets and various KPIs- Pinpointed shortfalls in current PPC campaign and took remedial action to close gaps- Implemented a new link building campaign to extend market reach and open up marketingchannels- Overhauled SEO for the site including meta data, new long-tail key phrases and enhanced content

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  Unica

  Dec 2018 - Oct 2020

  Affiliate Manager

  - Liaising with business owners to gain an in-depth understanding of their work and needs- Project managing the delivery of all client work from scope through on-time delivery- Developing and managing online marketing campaigns to drive relevant traffic to client sites- Maximising customer click through rates by creating engaging and entertaining web content- Extending market reacg through development of integrated social media marketing campaigns- Ensuring that all content integrates with current SEO best practice as well as human readability- Keeping content current and useful to readers through full CMS management and social mediaupdates- Overseeing the management of Google Adwords campaigns to deliver maximum client ROI- Utilising Google webmaster tools and Google analytics to continually monitor campaignperformance- Identifying and implementing site enhancements and improvements in usability and design- Analysing conversion rates and compiling reports to establish most popular pages and products- Continual SEO development including keyword research, site optimasation and outreachcampaign- Improving user experience in line with analysis findings to further improve coversion rates Show less