Dahae Jeong

Experience

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  Hyundai Corporation

  Sept 2014 - Feb 2015

  Intern

  Participated Global Trade Internship program by Korea International Trade Association and worked in the Indonesia branch of Hyundai Corporation which is general trading company based in Korea with excellent results in international trade.[My job as an intern]-Assisted sales team by conducting market research of Steel, Plant, and etc in Indonesian market.-Organized data and composed analytical reports on overall market prediction of new president Jokowi's government.-Liaised with management and clients Show less

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  Weber Shandwick

  Jan 2016 - Jan 2018

  Senior Account Executive

  Planned and executed integrated marketing communications services for global and local clients in consumer/lifestyle industry (Client: Dole, Ocean Spray, American Airlines, Walkerhill Hotel&Resort, U.S. Meat Federation)| Marketing Campaigns | - Developed and executed strategic PR marketing campaigns for client’s brand including consumer event, university student ambassador program, press event, sponsorship, TV PPL etc.| Digital Marketing | - Managed brand's social media channel (Facebook, Instagram) and planned creative contents- Conducted a collaboration project with digital media and content creators, influencer marketing, blog/Cafe community testimonial event program and Native Ad execution| Media PR | -Developed brand materials, press releases, and feature articles and managed media relationships to convey and manage the brand message| Market Analysis & Reporting | - Conducted market/competitor research and analysis for client - Provided reports utilizing tools to ensure KPI and kept track of performance Show less

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  DecorStandard Corp

  Feb 2018 - Jul 2019

  Manager

  Fully in charge of managing all business activities as a sole representative of the UK branch including marketing, SC & inventory management, sales management & analysis, vendor/client communications for Tic Tac Tiles brand| Online Sales Channel Management |- Managed online sales channels including Amazon, Ebay, Walmart, Wayfair, Etsy, etc. and achieved Best Seller status on Amazon - Managed listings in efficient ways by optimizing listings for SEO, promoting listings through various medium| Digital Marketing |- Developed digital marketing plans to drive brand awareness and conversions to sales through social media - Executed Amazon advertising to increase sales conversion - Managed creating a branding video collaborated with video production agency | Supply Chain & Inventory Management |- Efficiently managed inventory of 77 items, with a constant flow of units in and out of storage including forecasting, purchase order management, and carrier management- Coordinated FOB shipment from supplier in Korea and China to warehouse in US and UK and export to Hungary | Sales Management |- Analyzed monthly sales - Prepared monthly P/L statement and report to general manager- Developed suppliers and managed operation process Show less

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  Callaway Golf

  Feb 2020 - Jan 2022

  Ecommerce Manager

  | E-Commerce Launching Project Lead & Site Management |- Managed two eCommerce site launching projects collaborating with IT team located in the US headquarter- Coordinated the development of the e-commerce operating system using SAP Hybris solution- Localized the website layout and UX and continuously working on improving the user experience- Identified and tracked down improvements or system issues to enhance functionalityor to resolve and escalate bugs to IT team based in HQ| E-Commerce Marketing & Analysis |- Planned and executed promotion campaigns and overachieved the yearly KPI on MAU andnumber of members- Planned annual marketing plan and set KPIs along with budget management - Executed digital advertising to maximize traffic (Kakao, Naver, Instagram, Mobile apps, etc.)- Developed and deployed marketing contents (main page, promotion pages, PDP,website banners, etc.) and e-newsletter- Analyzed website and ads performance using Google Analytics and CRM tools and kept taking improvement actions based on insights over the consumer journey| E-Commerce Operations Management |- Managed daily operations of the e-commerce site using SAP Hybris commerce, SAPHANA, Jira, etc.- Managed product listings and worked on order management by coordinating withlogistics team- Work closely with customer service team to support solving issues Show less

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  LG Electronics

  Apr 2023 - now

  Specialist

  Global Marketing Center D2C GroupData-driven CRM Marketing