Joydeep Saha

Experience

• 

  Koustav Pharmaceuticals

  Jun 2009 - May 2010

  Business Development Manager
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  ZEOMAX INDIA

  Jan 2013 - Dec 2013

  Assistant Manager
• 

  MullenLowe Lintas Group

  Jul 2015 - Sept 2015

  MBA Summer Intern
• 

  MRF

  Dec 2016 - Jun 2017

  Territory Manager
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  OYO

  Jul 2017 - Feb 2019

  Major Deliverables: •Key contributor to market expansion efforts in South Bengal, fostering growth through the recruitment of new travel agents and forging partnerships with corporate clients.•Successfully implemented a distributorship in a sub-agent model, appointing a new distributor for South Bengal, which resulted in a remarkable 2X increase in business within the territory.

  • Area Sales Manager

    Jul 2018 - Feb 2019

  • Manager-Market Expansion

    Jul 2017 - Jun 2018
• 

  Urban Company

  Feb 2019 - May 2021

  Senior Category Manager

  Major Deliverables: •Conducted a thorough analysis to determine optimal product flow on the demand side, as well as selection criteria for onboarding potential suppliers within the Appliances category.•Played a vital role in channel development, identifying and mapping potential channels for demand and supply growth to effectively scale the category in terms of both volume and revenue.•Spearheaded order management within the Appliances category in Kolkata, significantly increasing the order count from 2347 to 18134 by maintaining a consistent supply across all categories.•Ensured safety and hygiene standards during the COVID-19 pandemic, achieving an impressive 96.8% PPE adherence rate for the appliances category in the Eastern region, providing customers with a secure and hygienic service experience.•Led the training and development of 1200 semi-skilled partners, equipping them with the necessary skills to maintain a balanced supply-demand equilibrium across hyper-local areas in the city.•Focused on customer satisfaction by implementing metrics specific to the appliances category, resulting in a substantial increase in NPS, which rose from 46 to 61 since the time of joining. Show less

• 

  Xiaomi India

  May 2021 - Feb 2022

  City Head

  Major Deliverables: •Conducted a comprehensive mapping of Distributors, Mi Studios, Mi Stores, Mi Preferred Partners, and Mi Authorized Partners, leading a team of over 120 members to optimize network coverage and reach.•Appointed one new Dsitributor in Pune city and help Manik Mobile achieve Platimum Partner feather on his cap•Provided effective leadership and management of the team, overseeing recruitment, onboarding, and identifying new market opportunities for expansion.•Maintained efficient stock management practices, ensuring timely replenishment of necessary stock at distributor locations, Mi Studios, Mi Stores, and Promoter Outlets to meet demand.•Successfully worked towards the achievement of targets across various product categories, including Mobiles, TV, Ecosystem products, Lifestyle products, and Notebooks.Formulated and executed strategic product schemes, driving their implementation with the support of the team to enhance sales and market presence. Show less

• 

  Udaan.com

  Feb 2022 - Dec 2023

  Major Deliverables: •Established and led the setup of Electrical & Hardware businesses nationally, achieving an impressive 80% monthly increase in the onboarding of new shops by leading a team of 7 State Heads and 70 BDEs. •Successfully secured exclusive distribution rights for Surya and Murphy Brands in West Bengal, North East, UP, and Bihar within the Lighting business.•Effectively expanded the category from a 3 Cr category to a 10 Cr category, accompanied by a significant increase in Field Operations Specialist (FOS) productivity from 6 lakhs to 18 lakhs.•Optimized revenue through a 3% month-over-month (MOM) increase in buyer retention, coupled with a 0.5% MOM reduction in Return to Origin (RTO).•Implemented strategic planning techniques, developing innovative Go-To-Market (GTM) initiatives in collaboration with the demand team. Formulated comprehensive product marketing plans, incorporating market research, competitive analysis, pricing strategies, customer engagement, and business planning.•Led marketing planning efforts, including the creation of budgets, progress reports, pricing strategies, special deals for goods and services, analysis of customer feedback, and ongoing monitoring of customer satisfaction.•Spearheaded market intelligence activities to gain insights into market trends, influences, and competition. Utilized market intelligence information for future decision-making and strategic business planning.•Identified growth opportunities and created strategic product line roadmaps to promote product adoption and highlight differentiating features.•Demonstrated effective distribution management, doubling the buyer base in the first half (H1) of 2023, accompanied by a remarkable 30% month-over-month (MOM) growth in Gross Merchandise Volume (GMV). Show less

  • National Demand Lead

    Oct 2022 - Dec 2023

  • Zonal Demand Lead - East & North East

    Feb 2022 - Oct 2022