Alex Landa

Experience

• 

  Nestlé

  Dec 2012 - Aug 2013

  Area Sales Manager

  • Managed B2B sales and merchandising operations of a 90-store area with annual sales of £3m for a multi-million-pound worldwide food and beverage company.• Within the first two months, I positioned my area in second place against sales target, remaining in the top three spots and finishing second place against cumulative target by the time I left the company.• Increased sales by 13% through the generation of sales forecasts and negotiating the allocation of additional stock accordingly with store and regional managers.• Strategically planned and coordinated the activities of a team of 10 merchandisers who looked after 550 fast-moving consumable goods across 10 categories.• Successfully prevented stock shortage and waste of perishables by ensuring the shop floor was fully replenished, stock merchandised to company standards, first-in first-out procedure was followed, and keeping stock levels accurate by investigating discrepancies adjusting the stock accordingly.• Recruited, coached, and motivated an effective team of merchandisers under a continuous learning scheme by constantly providing training and developing negotiation skills. Show less

• 

  Laura Ashley

  May 2014 - Jul 2019

  • Successfully managed the day to day operations of a home furnishings/accessories and clothing store spanning 10 categories for a multi-million-pound B2C organization.• Led the branch to consistently finish best performing Home store in the region in both sales and credit card openings during the two and a half years that I held this position.• Consistently met and exceeded KPIs by maximising sales and profitability, keeping within budget, controlling store expenses, and minimizing waste and shrinkage.• Kept audit scores above 95% by ensuring that company standards were adhered to and procedures correctly followed by all staff members• Ensured all visual merchandising guidelines were implemented and kept to company standards through strategic planning, scheduling, and delegation of activities.• Effectively recruited, trained, and led a high calibre, knowledgeable and supportive sales team through motivation, positive reassurance, and encouragement.• Continuously coached team members to increasingly develop an array of skills to ensure exceptional customer service was consistently delivered.• Successfully coordinated the activities necessary to ensure the smooth transition between seasons with minimal disruption to store operations.• Regularly performed stocktakes, investigated discrepancies and adjusted stock accordingly to keep stock levels accurate, hence preventing shortage. Show less • Successfully improved audit results by ensuring that staff adhered to and maintained health and safety, stock control, security, and administrative company procedures. These actions led to a 100% audit score.• Constantly communicated with the store manager to ensure all issues that affected the store performance were highlighted and promptly addressed.• Collaborated with the manager to train and coach team members and ensure all visual merchandising guidelines were correctly implemented and maintained. Show less • Actively advised customers with a high standard of helpful customer service and an outstanding level of expert knowledge on all products and financial schemes.• Deputized for management and undertook key holder duties such as opening and closing the store, banking, stock adjustment and refunds. • Contributed to the achievement of store targets by collaborating with a team to maximize the number and value of sales. • Collaborated with a team to maintain visual standards, ensuring stock was accurately priced and the shop floor fully replenished, tidied, and properly merchandised.• Effectively contributed to the maintenance of the stockroom, including working delivery and ensuring a safe and healthy working environment. Show less

  • Store Manager

    Dec 2016 - Jul 2019

  • Assistant Manager

    Jan 2016 - Dec 2016

  • Sales Advisor

    May 2014 - Jan 2016