Sofia Soares

Experience

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  Portugalia Airlines

  Mar 1998 - Feb 2000

  Flight Crew Support Specialist

  • Forecasted and managed daily manpower requirements based on daily workload for Flight Crew Support.• Developed and maintained relationships with key stakeholders, leveraging strong networking and interpersonal skills.• Analyzed data and trends to optimize scheduling and resource allocation.• Communicated effectively with flight crew and management to ensure smooth operations.• Coordinated with multiple departments to ensure timely resolution of issues.

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  JAS Farma, Comunicação

  Feb 2000 - Jul 2001

  Communications Specialist

  • Managed internal and external communications and marketing activities.• Managed trade shows, media buying and planning, sales promotions, and direct mail campaigns.• Identified target audiences and developed marketing strategies to engage and retain them.• Monitored marketing trends and analyzed data to optimize marketing campaigns.• Developed and implemented marketing plans and budgets to meet business objectives.

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  El Corte Inglés -Department Store

  Aug 2001 - Mar 2007

  Corporate Communications

  • Managed & executed annual communication & marketing tourism plans.• Owned communication content on public-facing websites & internal channels.• Project-managed programs & initiatives, including strategy proposals, events, calendars, asset development & budgets.• Managed day-to-day relationships with external agencies, vendors & internal stakeholders.• Defined & implemented effective institutional & corporate communication strategies.

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  Entrepreneur

  Apr 2007 - Feb 2009

  Project Management Consultant

  • Developed & executed strategic communication plans to enhance employee understanding of business priorities & key project initiatives, providing guidance to ensure process consistency.• Established effective social media content & strategies to increase awareness of client's business & generate leads.• Successfully organized retail marketing events from A to Z & created internal awareness campaigns.

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  Q21 -Customer Service Consulting

  Feb 2009 - Jul 2011

  Project Manager

  • Communicated program statuses & results to team members through detailed reports & briefings.• Resolved call center issues by analyzing problems, identifying optimal solutions & monitoring system performance.• Established an effective organizational filing system, resulting in easy access to critical information & streamlined operations.

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  Ground4You - Event Productions

  Aug 2011 - Oct 2011

  Event Manager

  • Event planning from start to finish -SILAN-Ibero Latin American Congress of neuroradiology.• Collaborated with designers and the editorial team on marketing materials.• Coordinated with internal business divisions, agencies, and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.• Developed innovative marketing and PR strategies.

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  APISAL

  Dec 2011 - Jul 2012

  Communication and Project Manager

  • Developed and implemented institutional and corporate communication plans.• Implementation of the social solidarity program.• Designed new policies and procedures for enhancing and support for the maintenance of organizational culture and employee morale.

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  Booking.com

  Mar 2013 - now

  • Act as point of contact for incoming communication requests, from offices all over the world and ensuring all inquiries are responded to and directed to appropriate communication support.• Production of creative assets such as campaign materials, presentations, flyers, infographics, etc.• Develop a strong working relationship with all stakeholders for coordinating projects, events, and communication plans.•Ownership of the knowledge base and make sure all content remains relevant and up to date.• Put together and publish the weekly newsletters for all local offices Show less • Create and oversee Vacation Rentals and Global Chains inventory• Responsible for the integration of the Operations Team in internal communication platforms.• Designed and developed strategic business plan objectives to be implemented in the offices worldwide, such as guidelines for local teams regarding operations processes.• Monitored implementation timelines and flagged potential issues to be addressed.•Program manager for the Booking Awards program, a program with a budget of over three million euros. Show less

  • Project Management - Digital Accessibility

    Feb 2019 - now

  • ERG B.able SteerCo

    Oct 2021 - now

  • Works Council elected member

    Sept 2016 - Dec 2021

  • Internal Communication

    Nov 2016 - Feb 2019

  • Project Manager

    Mar 2013 - Oct 2016