Ilana Ayers

Experience

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  RoomMatchers

  Jun 2014 - Aug 2014

  Online Advertising Intern

  • Successfully managed the brand's social media platforms via programs such as HootSuite• Grew customer and client relationships through 1-on-1 interviews and social campaigns• Former assistant to the head graphic designer in content creation for the brand's official website

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  JARS by Dani

  Aug 2014 - Dec 2014

  Social Media Intern

  • Former brand ambassador for all social media platforms including Facebook, Twitter, & Instagram• Wrote, edited, and published content to share across the brand's social channels and blog• Worked with a team to bake, construct, and package handmade mason jar cakes for various well-known clients

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  Klickpicks

  Mar 2015 - Aug 2015

  Social Media Intern

  • Worked on the development of new social media plans in order to prepare for future projects and increase brand awareness• Assisted the Social Media Manager in ideation and creation of social posts for the brand's accounts• Owned copywriting for blog entries on various topics such as fashion & beauty

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  Scout Design Shop

  Jul 2015 - Apr 2016

  Social Media Manager & Design Assistant

  • Maintained strong social media presence across platforms• Successfully spearheaded online marketing campaigns for shop events • Redesigned shop website, introducing a bi-weekly series

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  HitchSwitch

  Sept 2015 - Aug 2017

  Operations & Social Media Coordinator

  • Former head of order processing and fulfillment for HitchSwitch & sister company, NewPassportPhoto.com• Monitored online presence of company’s brand and engaged with users, strengthening customer relationships• Developed engagement strategies to encourage participation on social• Fielded customer complaints and issues, with +90% of issues resolved to customer satisfaction

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  Fullscreen

  Sept 2017 - Jan 2021

  Community Manager

  • Identify engagement opportunities across social, focusing on brand’s TOV• Develop and execute campaign engagement strategies• Ideation and implement of YouTube Community Tabs across multiple channels, including strategy, calendaring, and posting• Track and analyze brand data and sentiment to create reports that verify success of engagement efforts• Responsible for red carpet coverage and live tweeting of show series and virtual movie premieres• Heightened understanding of various platform algorithms Show less

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  WarnerMedia

  Jan 2021 - May 2021

  Account Community Manager
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  Synonymous

  Jan 2021 - Dec 2021

  Community Manager
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  The RealReal

  May 2021 - Dec 2021

  Community Manager
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  Movement Strategy

  Jan 2022 - Feb 2024

  Senior Content Strategist