Deborah Ghisolfi

Education

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  ICAgile

  2019 -

  ICP-MKG Agility in Marketing | Authorized Authorized Instructor ICP-MKG Agility in Marketing | Authorized Authorized Instructor

  Activities and Societies: In the era of Business Agility, marketing must strive to overcome skepticism and negativity resulting from bad experiences customers have had over the years. As a certified trainer I help Companies to set the right path through Business Agility. In the era of Business Agility, marketing must strive to overcome skepticism and negativity resulting from bad experiences customers have had over the years. An important shift for trust building is to move away from selling at all costs and instead toward solving customers' problems by serving their stated and unstated needs.Marketing is about serving customers through identifying their expressed and hidden needs. The goal is to create engaged, delighted customers with a long- term… Show more In the era of Business Agility, marketing must strive to overcome skepticism and negativity resulting from bad experiences customers have had over the years. An important shift for trust building is to move away from selling at all costs and instead toward solving customers' problems by serving their stated and unstated needs.Marketing is about serving customers through identifying their expressed and hidden needs. The goal is to create engaged, delighted customers with a long- term relationship to the organization as opposed to selling a single product. Show less

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  Scrum alliance

  2014 -

  CSM Certified Scrum Master

  As a Certified ScrumMaster® (CSM®), I'll help the Scrum Team perform at their highest level. CSMs also protect the team from both internal and external distractions. Through the certification process, you will learn the Scrum framework and gain an understanding of team roles, events, and artifacts.

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  APMG-International

  2012 - 2012

  ITIL Intermediate Lifecycle stream:Continual Service Improvement Information Technology Intermediate examination

  ITIL Continual Service Improvement

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  APMG_International

  2013 - 2013

  ITIL Intermediate Lifecycle stream:Service Transition Information Technology Intermediate Examination

  ITIL Service Transition

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  APMG-international

  2012 - 2012

  ITIL intermediate lifecycle stream:service operation Information Technology intermediate examination

  Activities and Societies: APMG-International ITIL Service Operation

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  TAG Innovation School

  2017 - 2017

  Master's degree Growth Hacking Marketing Master

  You should already have an idea of what you want to do to start yopur business, it might be a simple announcement email with a call to action.But, you can do so much more stuff that’s impactful and effective. Remember, most of us aren’t Apple so we often need more incentive for people to notice us than a pretty image and a buy now button.Give your pre-launch users a special offer they can’t refuseOr give them the same deal but extra features or limits (for being awesome), this way… Show more You should already have an idea of what you want to do to start yopur business, it might be a simple announcement email with a call to action.But, you can do so much more stuff that’s impactful and effective. Remember, most of us aren’t Apple so we often need more incentive for people to notice us than a pretty image and a buy now button.Give your pre-launch users a special offer they can’t refuseOr give them the same deal but extra features or limits (for being awesome), this way you drive more recurring revenue upfront-Build a campaign to get these users to refer friends-Send swag to users if they mention you on their blogs or social media-Build a huge launch competition to win some of your products (and drive that initial virality)-Create a Facebook custom audience of the list, then target lookalikes with ads-Send actionable emails to your list that shows them how to use your productThis is my life as a Growth Hacker Show less

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  Università degli Studi di Milano

  1993 - 1999

  Laurea in informatica Computer Science