Talk to sales Try for Free
Roberta Guerra

Roberta Guerra

Junior Account

Followers of Roberta Guerra986 followers
location of Roberta GuerraItaly

Connect with Roberta Guerra to Send Message

Connect

Connect with Roberta Guerra to Send Message

Connect

  • Timeline

  • About me

    Head of Amazon Media EMEA

  • Education

    • Il Sole 24 ORE Business School ed Eventi

      2015 - 2016
      Executive Master Advanced Project Management

      This highly professional Master Degree validated my competences to deliver high performances in the role of project manager, leading and directing projects and teams applying PMI professional methodologies.

    • Università degli Studi di Torino

      2004 - 2010
      Master's degree Economics 110/110 e lode

      Actividades y grupos:Loreal Challenge Business Game, Martini&Rossi Web Business Game The skills gained during my business and management studies gave me the chance to build commercial awareness and start contributing to my chosen employer quickly and effectively.I developed a broad understanding of business organisations and gained subject-specific knowledge in areas such as marketing, finance, sales operations, communication and information technology and business administration strategy.

    • Freie Universität Berlin

      2008 - 2008
      Erasmus Project Business Administration

  • Experience

    • Glebb & Metzger

      Oct 2008 - Jan 2010
      Junior Account

      PR and Press Office Account for Food & Beverage clients (Ferrero, Martini)

    • Lavazza

      Jan 2011 - Jan 2011
      Trade Marketing Specialist

      Responsible for Points of Sales visual global guidelines implentation for Italy in alignment with product management and sales teams

    • CNH Industrial

      Jan 2012 - Jan 2015
      Digital Project Manager

      Project Management for development and implementation of SAP software based applications in CNH Industrial EMEA and LATAM major Markets. Highly focused on CRM driven solutions, web applications and tools for sales and marketing business area.Coordination of international and multicultural teams (more than 15 people)Change Management and communication of the project towards both internal and external audiences, acting as a bridge between ICT project and business requirements with exposure to Top management. Mostrar menos

    • IVECO

      Jan 2016 - Jan 2019
      Digital Marketing Strategist - PPC | Social Media | CRM

      In charge of Digital Marketing strategies development with the objective of identifying unmet needs, opportunities and challenges within EMEA perimeter.From Business goals and through the usage of analytical skills and tools, responsible for multichannel digital advertising campaigns management and optimization with the objective of brand awareness, lead generation, sales conversion and Return of Investment.

    • Mattel EMEA

      Jan 2019 - now

      Leading the development, growth and optimization of e-commerce, CRM and innovation strategies in order to deliver digital excellence in DACH toy industry landscape.Responsible for the strategic roll out of global and regional plans with appropriate local shaping across the whole Brands portfolio (Barbie, Fisher-Price, Hot Wheels, Games, Polly Pocket, Action Figures and many more).Providing strategic support to maximize sales and profit performances of local eRetail network.Shaping e-commerce business plans and scouting incremental opportunities through new business cases and ROI models development.Overseeing digital strategy, budget, development of innovations and resources.Proudly leading a team of 3 people. Mostrar menos

      • Amazon Customer Activation and Media Lead EMEA

        Jul 2022 - now

      • eCommerce Key Account Manager and Business Development Lead EMEA

        Jan 2021 - Sept 2022

      • Digital Marketing & E-Retail Manager

        Jan 2019 - Jan 2021

  • Licenses & Certifications