Katherine Grimes-Williams

Experience

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  Shroder Paideia Academy

  Aug 2006 - Oct 2006

  Student Teacher

  Responsible for the lesson planning, classroom management, mathematical instruction, and student performance of Algebra II courses.Assisted in classroom management and student performance of Consumer Mathematics courses

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  William Henry Harrison High School

  Oct 2006 - Dec 2006

  Student Teacher

  Responsible for the lesson planning, classroom management, mathematical instruction and student performance of Practical Geometry courses. Assisted in classroom management, mathematical instruction, and student performance of Precalculus and AP Statistics courses.

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  General Smallwood Middle School

  Aug 2007 - Jan 2009

  Middle School Math Teacher

  Responsible for the lesson planning, classroom management, mathematical instruction, and student performance for Algebra I and 7th Grade Mathematics. Saturday School Instructor in mathematics for the annual Maryland School Assessment preparation.

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  Miami University

  Aug 2010 - Aug 2011

  Worked with various clients to define research questions, produce analysis data sets, conduct analyses, and generate written reports and oral presentations.Projects included:1. Effect of Language Independent Puzzles on Deductive Reasoning Skills: Worked with client to assess the effectiveness of a supplementary mathematics puzzle curriculum on the deductive reasoning skills of adolescent students. Analysis of the reliability and validity of the testing mechanism was performed using psychometric techniques. Effectiveness of the curriculum was investigated using generalized mixed linear models with nested random effects.2. Parking Meter Study: Worked as team leader to design an experiment studying the cost effectiveness and daily usage of metered parking spaces in the city to determine if rates and/or hours should be adjusted. Worked with client to set up a budget and experimental design including best practices for data collection, a statistical analysis plan, and possible future investigations. Implementation of study is pending decisions by the City of Oxford.3. Tree Regeneration in Peruvian Rain Forest: Worked as team leader to analyze the results of strip-cutting in Peruvian rain forests on the growth and regeneration of trees. My primary responsibilities included being the leading contact person for the client as well as organizing and delivering results through written reports and presentations with the client. Effects were analyzed using a loglinear model with interacting categorical effects.4. Photoxic Effects on Daphnia: Worked with research ecologist on project to evaluate phototoxic effects of ultraviolet exposure on freshwater organisms. Show less

  • Graduate Assistant

    Aug 2009 - Aug 2011

  • Statistical Consultant

    Aug 2010 - Dec 2010
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  E-Technologies Group

  Aug 2011 - Oct 2011

  Statistical Analyst

  **Analyze historical data for nutritional plant to determine process capabilities and factors influencing machine accuracy.**Be present on site at the nutritional plant to analyze data during plant shutdown as changes are made to machinery to determine if production is at the same level with new settings.

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  Columbus State Community College

  Dec 2011 - Aug 2012

  Adjunct Instructor
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  IGS Energy

  Aug 2012 - Sept 2014

  ** Compiled data from a multitude of sources, including several SQL databases, Avaya dialer reports, and Excel spreadsheets, in order to build and maintain a cradle-to-grave report of customer acquisitions and lifetimes for our outbound telemarketing group.** Performed various ad hoc analyses for the sales department and the contact center. For example: -- Compared the survival of customers who bought a budget bill plan versus those that did not. -- Looked at the impact of weather conditions on the enrollment of new customers.**Consistently work with the Business Intelligence team to improve data quality by analyzing data anomalies and documenting any errors. Through this process, discovered an invoicing error that ultimately showed our company had been overcharged $89,000 over the course of a year. As a result, we were able to receive a sizable refund from one of our third party companies. Show less

  • Data Analyst

    Jul 2013 - Sept 2014

  • Call Center Data/Technology Specialist

    Aug 2012 - Jul 2013
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  Highlights for Children

  Sept 2014 - Oct 2015

  Customer Insights Analyst

  *Collaborate with the team to translate business questions into research and analysis plans to support business decisions, including purchase and payment likelihood, win-back programs, segmentation, customer retention and predicted lifetime value.*Become an expert in customer data across multiple product lines, segments, and markets.*Explore customer behavioral data to detect trends and identify key observations.*Create and maintain sales, marketing, and financial reports to keep current business and customer information at the fingertips of Highlights Consumer Business group users while ensuring quality and timeliness standards are met.*Conduct end-to-end internally managed market research survey process from building the sample plan to designing and programming surveys to analyzing and reporting results.*Monitor competitive and industry trends by summarizing secondary and syndicated research studies and seeking external information sources to keep current on trends within database marketing, mobile and digital marketing, advertising, and general marketing. Show less

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  Abbott

  Oct 2015 - now

  *Marketing Mix Modeling: Responsible for creating an annual marketing mix model that measures the impact of various tactics (media, sampling, etc.) on retail sales and determines the Return on Investment for each tactic.*Marketing Strategy/New Tactics: Create and execute test & control measurement plans to analyze the effectiveness of new marketing strategies to determine if a full-scale investment should be made.*Data Engineering: Work with data engineering teams to maintain databases and troubleshoot data quality issues. Show less * Sampling Investment Strategy: Team up with marketing and sales operations to determine the best sampling strategies for market and share growth. This includes conducting causal analyses to determine effectiveness of samples across various brands, building diminishing return curves to determine optimal sampling levels, and conducting heavy-up tests to see if increasing samples yields better results. Then partnering with sales operations to set budgeting strategies for sales representatives to put the marketing plans into practice.* Effectiveness of Sales Representatives by Type: Create and execute measurement plans to determine how effective different roles are in the sales force. This has been used to determine how many sales representatives should be hired into the various role types and what products they should focus on.* Report Automation and Mass Distribution: Have replaced numerous reporting systems with more automated versions that have allowed for quicker turn-around times as well as greater distribution. Utilizing Teradata, R, Microsoft SQL Server, Tableau, and Power BI, have replaced all previous field sales force reports (primarily Excel documents and PDF) with a single data model that updates on a daily basis with all of the key metrics needed for the field sales force to measure their progress while out in the field. Show less

  • Manager, Advanced Analytics

    Apr 2019 - now

  • Senior Sales Analyst

    Oct 2015 - Apr 2019