Isadora Cavalcanti

Experience

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  Media Galleta

  Nov 2016 - Oct 2017

  Graphic & Web Designer

  At Media Galleta, I took on a range of graphic design tasks, including creating social media graphics, developing branding materials, and handling various other design needs. I also worked as a web designer, designing and building websites using editors like Wix.My role involved crafting visually appealing and effective designs for both digital and print media, ensuring that all designs aligned with client branding and communication goals.

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  Meditian S.A

  Jan 2018 - Jun 2018

  Designer

  At Meditian, I was responsible for designing campaigns for several notable brands, including Jansport Uruguay, Oakley Uruguay, Victorinox Uruguay, Zippo Uruguay, and Fruit of the Loom Uruguay. My role involved creating engaging and visually compelling campaigns that aligned with each brand's identity.In addition to campaign design, I worked on enhancing their e-commerce platform to improve user experience and functionality (TiendaNube). I also ensured that all design elements were consistent with the in-store window dressing, which I managed, to create a cohesive brand experience both online and offline. Show less

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  Tenex

  Apr 2020 - Oct 2020

  UX/UI Designer

  At Tenex, I was responsible for designing landing pages using site editors like RD Station and Webflow. I also worked closely with the product team to plan and implement new features and optimize existing user interface designs. My role involved developing both technical and business requirements to ensure our designs met user needs and aligned with business objectives.

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  Onetree

  Oct 2020 - Mar 2023

  At Onetree, I played a key role in managing the UX team within various projects, maintaining close contact with main stakeholders, including clients and Project Managers. I estimated design phases and coordinated team activities while providing ongoing support through continuous feedback throughout the entire product design process. In addition to my managerial responsibilities, I was deeply involved in hands-on design work with different kinds of industries (E-commerce, Healthcare, Banking, Education, etc), creating interfaces, design systems, and visual elements.I also collaborated directly with the Design Team Lead and UX Strategist to build a systematic framework that supported scalable design practices and ensured the team could focus on delivering exceptional work; and helped restructure the UX team by developing job descriptions, process documentation, and workflows to enhance team efficiency and clarity. Show less

  • Senior Product Designer & Ops

    Oct 2021 - Mar 2023

  • Senior Product Designer

    Jun 2021 - Oct 2021

  • Product Designer

    Oct 2020 - Jun 2021
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  Despegar

  Jan 2022 - now

  As the main design reference at Despegar, I lead the design efforts across cross-functional teams. I'm involved in every phase of the design process, from initial definition to development and ongoing optimization, while always keeping an eye on how to improve workflows. I'm also responsible for candidates technical assessments, designer onboarding, optimizing tools, hosting educational programs, and refining processes to help design work more efficiently and effectively.I also manage a team of two UI experts and oversee the evolution of Despegar Group's design system. My focus is on maturing the system to ensure it aligns with business goals, scales effectively, and drives consistency across all platforms and teams. Show less

  • UX Manager | App

    Nov 2024 - now

  • UX Design Ops Consultant

    Apr 2023 - Nov 2024

  • Senior Design Ops Designer

    Jan 2022 - Apr 2023
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  AppJusto

  May 2023 - Apr 2024

  Product Design Lead

  At AppJusto, a São Paulo-based startup focused on providing better conditions for restaurants and couriers, I worked closely with marketing, support, and development teams to redesign their entire design system and all of their platforms, including the webapp, landing pages, courier app, and delivery app. I focused on identifying user needs and crafting clear, detailed solutions to meet them.I designed with flexibility, moving between low and high fidelity depending on the project’s needs, always choosing the most efficient approach. Throughout the process, I aligned business strategies with technical constraints to ensure the solutions delivered exceptional user experiences. I also integrated feedback at every step, continuously validating and iterating to keep the needs of customers, contributors, and the support team in mind. Show less

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  Itapulab

  May 2024 - now

  Co-Founder & Product Design Lead

  At Itapulab, we build products from the ground up. I have the flexibility to design in both low and high fidelity, choosing the most efficient and responsible process for each project. Collaborating closely with two developers allows me to align business strategies with technical limitations while creating solutions that deliver exceptional user experiences.I’m deeply involved in integrating feedback, validating, and iterating on our products. This process is driven by our customers, contributors, and insights to ensure we continuously improve and meet user needs. Show less