
Spencer Nickel
Sales Intern

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About me
Fostering brand growth & innovation through performance PR
Education

University of Wisconsin-Eau Claire
2016 - 2020Bachelor's degree Marketing SeniorActivities and Societies: American Marketing Association and UW-Eau Claire Dining Committee
Experience

Steinhafels Furniture
May 2018 - Sept 2018Sales InternDuring my time as the Sales and Leadership Intern at Steinhafels my objectives were; To Interact with customers on a professional level to establish their needs and satisfy the goals in a timely manner, identify and develop business strategies to improve sales and to attract customers and support new and existing accounts. As my final project, my fellow interns and I presented an idea with an annual return on investment of $500,000 to the Steinhafels executive board

L.E. Phillips Career Development Center
Jun 2019 - Dec 2019Sales & Marketing InternAs the Marketing and Planning Intern at L.E. Phillips CDC my responsibility was to seek sponsorship and plan the 30th annual golf outing, strategize and execute business goals, and build relationships with local businesses that we can provide service for.

Sodexo
Aug 2019 - May 2020Marketing InternAs the Marketing Intern at the Davies Student Center on the UW-Eau Claire campus, I assisted the director of marketing in executing and generating ideas to improve quality of food service for students on campus while also driving business efforts through social media platforms.

IAffiliate Management
Sept 2020 - Aug 2023• Foster thought leadership on affiliate strategy to fit them into our brand’s wholistic marketing approach• Develop and nurture relationships with a gamut of large and small industry-leading publishers to develop placement opportunities for our clients• Monitor KPIs and grow affiliate revenue month over month and year over year.• Develop quarterly and annual plans in the affiliate channel which included partner recruitment, partner optimizations, trend analysis, and forecasting. Show less
Client Success Manager
Apr 2022 - Aug 2023Associate CSM
Jul 2021 - Mar 2022Marketing Analyst
Sept 2020 - Jun 2021

Dreamday
Aug 2023 - nowAffiliate Manager
Licenses & Certifications

Rakuten Certified Agency Manager
RakutenAug 2021- View certificate

Impact.com Product Training - Expert
Impact.comJun 2022 
2021 CJ Agency Ambassador
CJSept 2021
Impact Certified Agency Partner
Impact.comAug 2021
ShareASale Certified Agency Account Manager
ShareASale.comSept 2022- View certificate

SEO for Social Media
LinkedInJul 2020 
Google Analytics Certified
GoogleNov 2019
Social Media Certified
HubSpotOct 2019
Honors & Awards
- Awarded to Spencer Nickel2019 Hormel Case Competition Winner Hormel/UW-Eau Claire Advanced Marketing Analytics Dec 2019 During the first semester of my Senior year, I took part in a marketing analytics case competition as a part of my Advanced Marketing Analytics class. For the marketing case, we worked closely with Hormel foods, breaking down a large set of data from the year 2017 for Giant Eagle foods. The case prompt asked us to make recommendations on behalf of Giant Eagle for their bacon selection. Over the 2 months we worked on the project, looking over hundreds of numbers, our team decided to take a… Show more During the first semester of my Senior year, I took part in a marketing analytics case competition as a part of my Advanced Marketing Analytics class. For the marketing case, we worked closely with Hormel foods, breaking down a large set of data from the year 2017 for Giant Eagle foods. The case prompt asked us to make recommendations on behalf of Giant Eagle for their bacon selection. Over the 2 months we worked on the project, looking over hundreds of numbers, our team decided to take a unique approach to measure sales to get the most accurate base of bacon trends. Instead of using dollar sales (which included promotion) we used volume sales. This is because dollar sales can be skewed by promotion and discount, while volume sales look at the product from an “objective” light. Because of our unique approach to the prompt and willingness to take a different look than was suggested, our team took first place in the competition. Show less
Volunteer Experience
Photographer
Issued by Angel On My Shoulder on Jan 2018
Associated with Spencer Nickel
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