Rita Kouch

Experience

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  Genemod

  Apr 2020 - Jul 2020

  Marketing Specialist Intern

  • Conducted market research to target cities with high concentrated life science institutions.• Performed due diligence on inbound leads and reached out to 30+ prospects via email per day.• Built expertise in sales through software demonstrations with scientists and lab experts.• Analyzed competitor's software based on the user interface, features, price, and data migration. • Raised effort on a Covid-19 response group using Slack and Trello public board.

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  ACI Mechanical & HVAC Sales

  Jul 2020 - Sept 2020

  E-commerce Marketing Intern

  • Managed marketing activities and website content using Insite B2B Cloud-Based Software. • Designed marketing campaigns targeting clean air HVAC applications amid COVID-19.• Evaluated competitor's technical strength to reposition e-commerce website and target messages. • Analyzed the company's bidding strategy for projects during sales meetings.

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  Amazon Web Services (AWS)

  May 2021 - Apr 2022

  Recruiting Coordinator

  •Achieved 100% KPI targets for monthly interviews by collaborating with recruiting partners and Hiring Managers, ensuring logistical coherence.•Managed, scheduled, and tracked interview stages of 30+ candidates monthly.•Reduced average time to hire for candidates by 20% through fast response rates and timely communication.•Employed problem-solving acumen to streamline interview processes adapting to internal stakeholders’ schedules on an ad hoc basis.•Demonstrated professionalism in written and verbal communication with internal stakeholders and candidates, ensuring interview alignment and positive experiences. Show less

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  Amazon

  May 2022 - now

  Product Marketing Manager

  •Managed 10+ product launches across Amazon Devices (Echo/Alexa, Fire TV, Smart Home, Home Security, Kindle), reaching 20+ million customers daily through homepage traffic campaigns.•Partnered with product line managers and in-house designers upstream to drive content strategy, product roadmap, and launch readiness, achieving a 100% on-time launch rate.•Implementing Go-to-Market strategy across launch improvement initiatives to analyze and enhance product positioning, messaging, and overall page to improve customer experience.•Managed high peak traffic events such as Prime Day, Black Friday, Cyber Monday, adopting merch guidelines, and promotions across campaigns to achieve 100% on-time execution.•Developed marketing playbooks and implemented process improvements, resulting in efficient 80-hour savings across teams. Show less