Michael Gorman

Experience

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  ESPN

  Jan 2005 - Jan 2006

  Director of Membership and Fulfillment

  ESPN is a global leader in sports news and is a joint venture owned by the Walt Disney Company and Hearst Communications. • Led membership development unit, consisting of 20 staff members & personnel. • Managed back-end fulfillment operation, including successful outsource to Palm Coast Data Boosted combined membership by 3%. • Established a 5-year planning strategy that impacted membership profitability, visibility, and financial performance.• Recruited, hired, and trained new talent. Show less

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  Gannett | USA TODAY NETWORK

  Jan 2006 - Jan 2013

  Director of Consumer Sales, Gannett

  Gannett Company is an American media holding company and is the largest U.S. publisher as measured by total daily reach.• Managed a global market for 22 newspapers. • Implemented new business models to convert all sites to “Full Access” subscription models, which included digital access with print and average price increase of 30%. • Developed effective retention strategy that increased annual retention by 4% through creating separate strategies for subscribers broken into four sub-categories. • Led efforts to transition subscribers to an auto-pay model; overall subscribers on auto-pay exceeded 60% across all 22 media properties. Show less

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  Hearst

  Jan 2013 - Jan 2018

  VP of Consumer Marketing, Hearst Corporation & VP of Consumer Sales, Houston Chronicle

  Hearst Corporation is a mass media and business information conglomerate headquartered in New York City. In this hybrid role, I served as VP of Consumer Sales and Services for the Houston Chronicle Media Group as well as the VP of Consumer Revenue across the entire Hearst brand within my region. When I came in to this role, the consumer marketing department was overspending and underselling. During my leadership, my team increased digital revenue by 85% over 3 years by acquiring new digital subscribers with a variety of tactics, including search engine marketing (SEM), email marketing campaigns, Google AdWords, and lifecycle marketing. Select Achievements• Rebuilt underperforming consumer marketing department by significantly decreasing expense base while increasing revenue and overall profitability. Annual margin improved by 7 percentage points between 2013 and 2018.• Promoted to lead global consumer sales & services efforts within first 6 months of employment.• Selected to attend Hearst Management Institute, an intensive fast-track executive leadership program. Show less

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  Owasco

  Jun 2018 - Feb 2021

  Principal
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  BridgeTower Media

  Jul 2021 - now

  • Publisher and Corporate Audience Development Director

    Jan 2023 - now

  • Associate Publisher

    Jul 2021 - Feb 2023