Medha Basu

Experience

• 

  FACT Software Group

  Feb 2021 - Aug 2023

  Specialization in B2B MarketingManaging Social Media Websites, SEO/SEM, Blogs and Email MarketingWebsite Management (WordPress)Social Bookmarking of the Company in Websites like G2, TrustRadius, SoftwareSuggests, Capterra, JustDial, IndiaMart, GlassdoorContent Writing, editing and proofreading Content Writing Experience in : Blogs, Newsletters, Case Studies, Testimonials, TaglinesDeal Negotiation with lead generation companies like Techimply, TechJockey and SoftwareSuggestApplication Used includes- Adobe Creative Suite, Figma, WordPress, Wix, Buffer, Privyr, Asana, Plesk, LucidCharts, SendinBlue, Airtable, Canva, FACT CRM Show less

  • Head of Marketing and Communications

    Dec 2021 - Aug 2023

  • Marketing Assistant

    Feb 2021 - Dec 2021
• 

  Flutrr

  Aug 2023 - now

  Manager - Performance Marketing

  Google Ads : Monthly Budget of INR 80,000 | CPI : Under INR 5 | Ad Optimisation Score : 98.9%Campaign type : Install, Registration, Performance Max, CPCMeta Ads : Monthly Budget INR 2,00,000 | CPI : Under INR 4 | CPC : INR 0.37 | Average ROAS : 1.4Campaign type : Install Optimisation, ROAS OptimisationAudience Type : Women, Tier- 1,2,3 & Advantage+Instagram Ads : Reach : 2,00,000+ | Engagement : 7% | With followers under 2,000LinkedIn Ads: Budget-3k Daily| CPCInfluencer Marketing : Partner with influencer agency and being the PoC for multiple campaignsResearch, reaching out and hiring of one-to-one micro and macro influencers for collaborations on Instagram and YouTubeApp Store Optimisation : Keyword research and tracking, Meta content, A/B testing content, On page visuals & Tag optimisation, Review improvementEmail Marketing Tool : Mailchimp | Database : 10,000 -1,00,000 | Deliverability : 87.2%Open rate : 14% | Click rate : 6% Keyword Research, Email Marketing, Quora for Business, Content Writing, GTM Strategy, Brand Collaboration, Canva Designing, Offline event Marketing, Content writing, Website optimisation, Media buying and planning - Print and RadioGTM Strategy building with PR AgencySocial Media handling and organic growthPersonal branding of Founder on LinkedInDevelop campaign strategies: Work closely with the marketing team to develop comprehensive campaign strategies aligned with the company's marketing objectives, target audience, and brand guidelines.Campaign planning and execution: Create detailed campaign plans, including timelines, budgets, and resource allocation. Coordinate the execution of campaigns across multiple channels, ensuring smooth implementation and timely delivery. Show less