
Timeline
About me
Product Marketer | BITS Pilani 2019
Education
Birla institute of technology and science, pilani
2015 - 2019Bachelor of pharmacy pharmacyActivities and Societies: Department of Publications and Correspondence | Nirmaan - Led a team of 20 members to correspond with over 500 universities across India, which helped in the participation of over 1000 students for the BITS technical fest, Apogee- Organized NDRF (National Disaster Response Force) and CSIR-CEERI exhibitions for Apogee- Assisted in teaching underprivileged children and helped in making feminine hygiene products for local women of Pilani
Experience
Csir- clri
Jul 2018 - Dec 2018Research intern- Researched the structure and importance of collagen in humans- Developed a collagen and silk based composite structure for wound healing
Byju's
Jun 2019 - Mar 2023- Managed BYJU'S Live Classes from resource collaboration to execution as well and post-release analysis with a user base of over 100 million people- Led a team of 5+ people involved in the project Monthly Tests for Biology- Involved in on boarding a team of 10+ employees in the Project Neo Classes and helped in their constant training and reviews - Researched and organized content from every State Board of Education for more than 50 Live Classes (CBSE, ICSE, MH, AP, TS, TN, KL)- Heavily Involved in the review and training of newly joined employees in the BTLA (BYJU'S The Learning App) project which had 150+ million subscribers across India- Collaborated with media, production and migration team to deliver work within schedule- Associated with video script writing for multiple subjects in Tutor Plus project up to grade 10
Senior Associate Content Developer
Jul 2022 - Mar 2023Associate Content Developer
Jun 2019 - Jun 2022
Institute of product leadership
Jan 2024 - nowContent marketer- Created and managed product-related content, such as over 100 SEO-optimized blogs, guidebooks, and email courses, resulting in a 30% increase in organic website traffic and a 20% increase in subscriber growth- Developed and executed over 50 social media posts and newsletters for product management events, achieving a 25% increase in event engagement- Designed lead nurturing email sequences for the International Certificate In Product Management (ICPM) program, boosting lead conversion rates by 15%- Currently leading the Reshunya project, transforming long webinars and masterclasses into engaging short videos to enhance viewer retention and improve YouTube channel subscriptions- Optimized and marketed our courses on Udemy and EdX, resulting in a 10% improvement in course enrolments Show less
Licenses & Certifications
Content marketing certification
Hubspot academyEmail marketing certification
Hubspot academy
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