
Timeline
About me
Helping Portland, Oregon based businesses thrive online.
Education
Careerfoundry
-Ux design specialization in front-end developmentFull-time program covering all aspects of UX design. Subjects covered include quantitative and qualitative research, high fidelity prototyping, usability testing, development of user stories and personas and user journey maps, competitive analysis, and creation of user flows. Specialization covered HTML and CSS with J-Query integration.
La salle catholic college preparatory
2011 - 2015High school diplomaActivities and Societies: Varsity Soccer|Choir |Drama Department
Western oregon university
2015 - 2019Bachelor of science kinesiology and exercise scienceMinor in Human Biology
Experience
Paul f. davis photography
Jun 2016 - Feb 2020Freelance photographerMarketed and promoted services to local businesses and clients. Performed outreach with a high level of customer service in creative consulting and photography. To date have served more than 30 clients both on continuing and one time contracts.
Digital production services
Feb 2017 - Jun 2018VideographerProvided coverage of local sporting and cultural events that would be streamed online and on local TV for thousands to see. Set up and broke down necessary broadcasting equipment. Edited highlights of events into short videos to be posted online.
The western howl
Mar 2017 - Jun 2019Led digital redesign and rebranding campaign, oversaw digital and print design, social media, and growth projects, supervised fifteen staff, created layouts, and designs, and authored articles. Led a team that won seventeen Oregon Newspaper Publishing Association awards, the most the paper had earned in the last 10 years. Personally won ONPA four awards - photography and writing. Shot and edited all images for weekly publication to meet personal and assigned deadlines. Coordinated with staff writers, event leaders and others.
Managing Editor
Jun 2018 - Jun 2019Photo Editor
Mar 2017 - Jun 2018
Progressive insurance
Feb 2020 - Jan 2022Medical claims representativePartnered with previous management to manage, write copy, and design a quarterly medical newsletter for regional employees, providing science-based information. This resulted in claims staff being better informed and more effective. Simultaneously assisted over 200 customers in obtaining evidence-based medical treatment following their motor vehicle accidents with accuracy and efficiency. Helped resolve demands from attorneys in good faith. Became the first of my cohort to be released from probation. Consistently led my department in closures per month and went on to assist in training new representatives. Became a cultural ambassador to my new coworkers. Show less
Root
Feb 2022 - Jun 2022User experience designerDesigned a symptom and prescription tracker by applying UX modalities such as research (competitor analysis, user interviews, surveys, user personas, empathy mapping), Iteration (user flows, low/mid/high fidelity wireframes, mockups, prototypes), and User Testing.
Indoor ascents
Jul 2022 - Oct 2022Ui/ux designerI Ideated on the existing mobile MVP to optimize for cohesive design and accessibility. Conducted research with potential users to drive mobile feature generation and the admin website design. Unfortunately, in the middle of the work, the company could not secure funding to continue, and the startup was dissolved
Boss exteriors inc
Nov 2022 - May 2023Digital marketing specialistBuilt a brand design system to maintain consistent design across all platforms.Developed HTML emails for automated email marketing.Created a social media strategy.Automated social media posting.Created motion graphics, viral social media videos, and advertisements.Designed data analytics plans to evaluate paid advertisements across platforms.
Women of color on the move
Nov 2022 - Jan 2023Web designerA volunteer role where I reviewed the current website to optimize it for speed, accessibility, and donations.Created UI recommendations based on research to guide future web development.
Wine cellar frenchies
Jun 2023 - Aug 2023Web designerCreated an engaging mobile-first website in SquareSpace with customized CSS to align with brand guidelines. To develop the website, I established brand guidelines, conducted user research with relevant demographics, and produced design and SEO documentation for non-technical product owners.
Seven virtues coffee roasters
Jun 2023 - May 2024I implemented social media campaigns which led to a 1256% increase in impressions compared to 2022. Created content pillars that increased the speed of production. Translated owner brand desires into actionable and reproducible creative assets.Developed paid advertising campaigns to increase sales on the website and made recommendations to increase conversion rates.Handled reputational and service-level interactions and escalated issues as warranted. Developed and designed a mobile-first product website in Shopify for current and future products. Created photography, videography, and brand documentation to create consistency across all pages. Created SEO strategy to be implemented in house management team.
Social Media Manager
Feb 2023 - May 2024Web Designer/Developer
Jun 2023 - Sept 2023
Joseph ketner construction
Dec 2023 - Aug 2024Digital marketing managerAia oregon
Apr 2024 - nowMember experience manager
Licenses & Certifications
- View certificate
Ux design
UxcelOct 2023 - View certificate
3d design foundations
UxcelAug 2022 - View certificate
Ux research
UxcelOct 2023 - View certificate
Design composition
UxcelAug 2022 - View certificate
Css for designers
UxcelAug 2022 Professional certified digital marketer (ama pcm)
American marketing associationJan 2020Google ads certification
GoogleNov 2019- View certificate
Ui components ii: advanced
UxcelAug 2022 - View certificate
Ux writing
UxcelAug 2022 - View certificate
Html for designers
UxcelAug 2022
Honors & Awards
- Awarded to Paul F. DavisBest Sports Photo | First Oregon Newspaper Publishers Association 2019
- Awarded to Paul F. DavisBest Sports Photo | Second Oregon Newspaper Publishers Association 2019
- Awarded to Paul F. DavisExcellence in Editorial | Second Oregon Newspaper Publishers Association 2019
- Awarded to Paul F. DavisExcellence in Photography | Second Oregon Newspaper Publishers Association 2019
Languages
- spSpanish
- enEnglish
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