Or Tsur

Experience

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  Israel Defense Forces

  Jan 2007 - Jan 2011

  Intelligence Force Officer

  • Reserve force, Major.• Graduate Signals Intelligence (SIGINT) course.

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  Tel Aviv University

  Jan 2013 - Jan 2013

  Students Instructor
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  EY

  Jan 2014 - Jan 2016

  Internship at Department of Professional Practice

  * Collected and analyzed data from market research, and formulated professional conclusions.* Reported to and worked with the department head and senior partners.* Supplied guidance to public and private companies on many complicated accounting issues.* Reviewed public companies' financial reporting with annual and quarterly reports in accordance with IFRS and ISA regulations.* Specialized in IFRS Standards in Real-Estate, Oil & Gas, and Retail.* Provided training sessions on accounting to EY Israel employees in Assurance and Advisory departments. Show less

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  Tel Aviv University - School of Management

  Jan 2015 - Jan 2016

  • Teaching Assistant - Accounting Basics course

    Jan 2015 - Jan 2016

  • Teaching Assistant - Fourth Year Accounting Program

    Jan 2015 - Jan 2016
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  Strauss Group Inc.

  Jan 2016 - Jan 2018

  Assistant Controller, Department of Professional Practice and Financial Reporting (HQ)

  Strauss Separate Financial Statements ("Solo") Controller.* Providing guidance to Strauss companies on many complicated accounting issues* Developing accounting policies and procedures* Preparing Strauss Group Inc. Consolidated Financial Statements (public company - IFRS) and tax reports* Preparing cash flow forecasts for the solo report* Ongoing work with the bookkeeping department and external auditor* Ensured compliance with all legal, tax, and accounting requirements* Accounting analysis of the convertible instruments (options) using the Black-Scholes model* Accounting support of financing transactions – large-scale debt and capital raising* Extensive experience with SAP* Lead processes for streamlining and developing the financial systems at the Group's headquarter Show less

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  Juul Labs

  Jan 2018 - Jan 2021

  Israel & Greece Finance Director

  JUUL is a San Francisco start-up in the pharma and electronics industry that has become a global consumer goods company valued at $38 billion within 3 years.Its first expansion market was Israel.Established JUUL Israel finance department to provide financial insights and accounting support together with full financial data information to the company's executive management and parent company in a super fast-growing environment.* Report directly to the Israeli GM* Greece and EMEA global finance projects leader* Built a team to support accounting and FP&A daily needs* Managed a team consisting of managers and direct reports, including controllers, bookkeepers, and analysts* Daily report to EMEA and San Fransisco – FP&A, Forecasts, AOP (Annual Operations Plan), Annual business plan, Cash Flow, Accounting (US GAAP)* Wholesale, E-Commerce and Retail channels (B2B & B2C), R&D activity* Prepare management reports for senior and executive-level and financial analyses to support business decisions, strategy, and planning* Prepare Board materials and analyses.* Lead implementations and improvement processes of several financial platforms: Sap Business One, Stampli, Verifone* Negotiations with Key Accounts customers, vendors, real estate contracts, and retail-related topics* Manage the company's financial statements preparation on a monthly basis (VAT, tax, national insurance)* Track and calculate key performance indicators (KPIs) on an ongoing basis and monitor the financial performance of the company* Key role in building the company’s pricing module, Sales incentive plan, and various internal policies and procedures* Forecast the company’s results based on known field team data and historical results* Coordinate and prepare the yearly budget* Review payroll processes* Open bank accounts* Forecast Cash Flow* Daily work with the auditors and tax advisors* Established the HR department and led all the HR processes for the first year of the company's life Show less

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  BlazePod

  Jan 2021 - Jan 2021

  VP of Finance

  BlazePod is an interactive app and innovative light-up pods that encourage physical & cognitive growth.* Established the finance & legal department, report to the CEO* Ongoing analyses and reports for the Board and the Investors, prepare and participate in the Board meetings * Responsibility for daily accounting (US GAAP), CF, forecasts, and AOP * Build and shape the company's strategy and vision (B2B, B2C)* Set up finance processes and procedures - AR, AP, Salary, Travel * Create and maintain work relationships with Banks and Financial Institutions in Israel, the US, and the EU* Manage Global Tax - TP, VAT, Sales Tax, Withholding Tax * Responsible for all legal aspects of the company’s activities worldwide* Led the implementation of the ERP system (Priority) to support complex inventory and manufacturing processes* Recruit and manage the finance team* Set up the Netherlands subsidiary Show less

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  DSG.AI

  Jan 2021 - now

  VP of Finance

  DSG offers a comprehensive end-to-end solution for AI risk management.* Established the finance department, report to the CEO* Member of the company’s Executive Management Team* Led the first funding round of the company (Series A) and the follow-up funding rounds * Closely collaborate with the CEO on various business, financial, and operational projects and lead the company's strategic decision-making processes* Daily relationship with the Board and the Investors - Prepare and lead Board Meetings* Offer financial insights and recommendations to assist with decision-making at the executive and Board levels* Work together with the CEO and executive team to expand GTM, Sales, and Operations by prioritizing Key Metrics, Capital efficiency, Deal structuring, and other crucial business metrics to achieve sustainable growth* Built from scratch all finance processes - AR, AP, Payroll, Tax * Manage the daily accounting (US GAAP & IFRS) and CF* Responsible for budget and business plan (AOP)* Set and track KPIs on an ongoing basis and monitor the financial performance of the company and subsidiaries * Built the company’s pricing module, sales incentive plan, and internal policies and procedures* Identify areas where costs can be reduced or revenue can be increased to promote long-term growth* Developed financial strategy in alignment with business objectives* Established and managed relations with banks and other financial institutions* Managed the company’s benefits and compensation, including ESOP * Responsible for Global Tax aspects and Governmental Grants (OCS-IIA): Tax Structure, TP, VAT, withholding tax, Technology Preferred Enterprise, 20a, City Tax Software House * Led global expansion: US, EU & Australia* Ensure all legal aspects pertaining to the company's operations, contracts, and agreements are properly managed * Partner of the product team * Head of the HR and Legal departments* Recruit and manage the Finance and HR teams Show less