Arnaud MARTY

Experience

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  LWS Production

  Feb 2011 - Apr 2011

  Intern in Marketing and Communications
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  20Something

  Mar 2012 - Aug 2012

  Intern in Communications Strategy

  20Something is an advertising agency run by students under the supervision of the 6+1 agency. The team daily deals with varied clients of all sizes, from B2B to B2C, in sectors such as tourism, transportation, food and beverages, hotel business and destination management, music industry, administrations, banking or software companies.- Project Management (CRM, briefings, writing of clients reports, etc.). Management of 3 main B2B accounts: Brussels Airlines, Desperados and Adobe Benelux.- Strategic Communications and Marketing (Branding, Positioning, Vision, Mission...)- Market Study (Set up and analyzed the results of a focus group for Adobe Benelux)- Online Marketing and Social Media (Community Management, Facebook Ads, Google Adwords, Social Media, SMO, etc.)- Advertising (Above and Below the line)Media Planning: online and offline communication- Events Management (Brand activation on music festivals)(Internship of 4 months, renewed for more 2 months) Show less

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  DONEUX CALIPAGE

  Oct 2012 - Mar 2013

  Trainee in Sales/Marketing

  Calipage is a network of office supplies retailers. Doneux Calipage is a small-sized enterprise (<5 employees) covering the Province of Namur in Belgium. Annual sales of 780 k€.Mission: To strengthen the sales team in order to increase revenue by improving the sales with existing clients and getting new ones. Monthly sales objective: 8k€ per month.Means: Management of a regular clients portfolio CRM and Customer Retention (Loyalty) Proposition and Selection of specific products Price Offers Visit planning : 15 visits per day (1/3 prospective buyers ; 2/3 existing ones) Commercial canvassing / Sales Representative Participation to the creation of an intelligent database (marketing intelligence)Appraisal: Increased my clients portfolio from 400 to nearly 600 buyers.Monthly level of sales: 10 k€ Development of customer loyalty: renewal rate > 85% Improved sales and negotiation skillsIncreased knowledge of the office supplies market Show less

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  Fashion Concept Group (GANT Benelux)

  Aug 2013 - Aug 2014

  Sales Executive

  Responsable du corner GANT MEN chez Galeria Inno Rue Neuve :- Réception et traitement de la marchandise- Inventaire- Mise en rayon, merchandising- Réassort et Gestion des stocks- Accueil, Conseil, Service Clientèle, Vente et Fidélisation- Reporting qualitatif et quantitatif dans le but d'analyser et d'améliorer les performances de la marque

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  Galeria Inno

  Sept 2014 - Mar 2016

  Assistant Floor Manager

  - Managed and coached a team of more than 30 sales executives- Used KPIs in order to analyze and optimize sales results and service quality- Improved customer retention through CRM, loyalty programs and complaints management- Budgeted and planned resources to achieve monthly targets- Built and sustained relationships with key commercial partners- Managed the inventory and stock

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  Freelance

  Mar 2017 - Apr 2018

  Publiciste

  Missions ponctuelles pour aider des artistes émergents à rencontrer et développer leur public- Création de kits presse et rédaction de biographies- Démarchage auprès de blogs et de sites musicaux de référence- Augmentation de la visibilité grâce à des relais dans la presse en ligne (CLASH Magazine, etc.)- Placement dans des playlists éditoriales (DEEZER, Spotify...)

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  YouLoveWords

  May 2018 - Mar 2024

  International streaming platform - [French content - name under NDA]:- Write short and long descriptions of playlists, podcasts and albums (contextualization, description, etc.) +3000 notes written- Write more than a thousand of short and catchy descriptions of movies and series- Craft content for marketing campaigns (catchlines for commercial offers, CTA, newsletters...)- Conduct interviews with major artists in order to write long-read articles and profiles- Write short and long biographies - Produce essays related to specific musical topicsPress kit for blockbuster video game Cyberpunk 2077:- Interviewed the creators and sound designer of the game- Wrote a music-centered press release intended for French mainstream media Show less

  • Rédacteur

    Nov 2023 - Mar 2024

  • Rédacteur

    Jun 2023 - Mar 2024

  • Freelance Copywriter

    May 2018 - Mar 2024
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  Eskimoz

  Feb 2020 - May 2020

  SEO Copywriter

  Production of fifteen SEO-optimized articles for e-commerce and IT companies.