Brendan DeVoue

Experience

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  L3 Tennis

  Jun 2013 - Jan 2016

  Tennis Instructor, Marketing, & Social Media

  Completed all test and educational components to receive certification to instruct tennis from the Professional Tennis Registry. Taught private and group tennis lessons to children, teen, and adult athletes. Helped manage company social media and sent out email newsletter communications. Provided operational and instructional support in running a kids summer program.

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  Northeastern University

  Jun 2015 - May 2016

  Undergraduate Admissions Student Ambassador

  Served as a student ambassador and mentor for Northeastern’s Undergraduate Admissions online pilot portal for prospective and admitted students. Offered Information about Northeastern University, the undergraduate experience and Boston to prospective and admitted students.

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  Yik Yak, Inc.

  Sept 2015 - Jun 2016

  Campus Representative

  Raised awareness of the application via diverse marketing strategies. Executed marketing campaigns across campus. Built connections with students and organizations on campus. Developed strong social, marketing, and leadership skills as well as experience in branding, event planning, social media, sponsorship, public relations, and entrepreneurship.

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  PlayYourCourt, Tennis Professionals

  Jun 2016 - Jul 2018

  Independent Tennis Coach

  Successfully operated, marketed and self-funded tennis instructor with multiple clientele throughout the Boston and Cambridge areas. Teaching children, college students, and adults (Ages 5 - 80+) ranging in skill from beginner to advanced. Teaching tennis fundamentals, basic and advanced techniques, rules, and strategy.

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  Sanofi Genzyme

  Jul 2016 - Dec 2016

  MS Portfolio Marketing Team

  Acted as Facebook page lead and saw and increase in Facebook Page 'Likes' by 58.9% and an increase in engagement by 7%, 4% higher than then industry average over the course of time there. Worked closely with marketing teams on social media strategy and tactics. Worked with internal and external partners on the development of marketing collateral for various customer segments. Responsible for brand marketing tactics such as quarterly email communications to consumer/patient database.

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  Salsify

  Jul 2017 - Dec 2017

  Marketing Specialist

  Working on the Marketing Team with a primary focus as social media strategy lead, customer success blog series lead, and sales enablement.

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  Amazon Web Services

  Jul 2018 - Dec 2018

  Brand Advertising

  Led creative development (Out of Home) and trafficked global commercial spots including “We Did” (including Netflix) and “MLB Statcast Ai”.Led Formula One Insights Machine Learning and AI web experience and introduced a new CMS scoring system to improve user experience.

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  Amazon Web Services (AWS)

  May 2019 - Apr 2022

  Achieved doubled the growth in customer stories through writing B2B customer case studies and narratives inclusive of Fortune 500 customers, SaaS, ISV and education. Built a sales portal to aggregate and update sellers with the latest information, developed call decks, and trained our sales team on different product use cases by leveraging customer case studies from business decision makers.Led AWS Solution Architects, Product Managers, and Sales Teams in crafting skilling and enablement, thought leadership, and marketing blogs leading to tripled YoY growth and increase in readership of Desktop and Application Streaming blog channel.Managed the product launches of Amazon WorkSpaces Web and the Amazon Workspaces + Chime free Tier offer. These launches were in response to COVID-19, resulting in 230+ first-time service adoptions. Led the End User Computing category and presented at AWS re:Invent, overseeing 100+ customer-facing sessions including high-visibility product launches. Consistently outperformed re:Invent average attendee satisfaction. Show less

  • Product Marketing Manager II

    Apr 2021 - Apr 2022

  • Product Marketing Manager

    May 2019 - Apr 2021
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  Prime Video & Amazon Studios

  Apr 2022 - now

  Marketing Manager - TV, Movies, & Live Sports

  Owning the Prime Video customer-facing experience in multiple countries, leading and overseeing the technical merchandising of our programming slate/catalog, and launching 1,000+ TV shows, movies, live sports events, and multi-title brand campaigns on the service contributing to the acquisition of customers globally.Led the Live Sports experimentation roadmap, defined customer targeting segments with business intelligence teams, configured experiments with our merchandising tools. Analyzed and communicated findings from experiments, resulting in increased customer engagement & increased streams across Brazil, Australia, and Canada.Defined use cases of new product features and led the development of the Live Sports and Events CX on Prime Video across multiple countries. Show less