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Fedor Ledenev

Fedor Ledenev

Project Coordinator

Followers of Fedor Ledenev652 followers
location of Fedor LedenevAuckland, Auckland, New Zealand

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  • Timeline

  • About me

    Global Marketing Manager at Yealands Wine Group

  • Education

    • Marketing Association New Zealand

      2015 - 2015
      Certificate in Digital Marketing

    • WORDSHOP [BBDO AND MOSCOW STATE HUMANITARIAN UNIVERSITY]

      2010 - 2011
      Certificate Production and Projects Management Producer

      Program prepares students for production across wide range of media, including film, television music, events, and integrated communication campaigns.

    • POLYGRAPHICAL COLLEGE

      1999 - 2000
      Diploma with Honour in Advertising Design and Management Polygraphy Director

    • School 1284

      1987 - 1998

    • AUT University

      2014 - 2015
      Graduate Diploma Business, Marketing major

      Activities and Societies: MARS@AUT Captain at MARS@AUT - a student-led organisation with a focus on Marketing, Advertising, Retail and Sales. Connected students, academics and enterprise through workshops, interesting chats with industry leaders, networking events and innovative, thought-provoking competitions.

  • Experience

    • Fly Cards

      Jan 2001 - Jan 2002
      Project Coordinator

    • ORIFLAME COSMETICS

      Jun 2003 - Mar 2006
      Sales Incentives Manager

    • Aquawall Aquapark

      Sept 2006 - Jul 2007
      Project Launch Manager

    • Sony

      Oct 2007 - May 2014
      National Field Marketing Group Assistant Manager

    • Sliday

      Apr 2015 - Jul 2015
      Marketing Consultant

      A boutique software development company that I joined as Marketing Consultant, working part-time while studying for my diploma. My role within the business was to revamp the corporate website, establish market segmentation and key value propositions, and coordinate all communications across digital channels.

    • AUT University

      Jul 2015 - Nov 2015
      Co-operative Education Academic Supervisor

      As a Co-op Supervisor I supported AUT marketing students helping them getting placement in businesses relevant to their qualification and also supervised and graded their co-op assignments and research reports.

    • Samsung New Zealand

      Sept 2015 - Sept 2019

      • Retail Channel Engagement Manager

        Feb 2019 - Sept 2019

      • Field Operations Manager

        Sept 2015 - Jan 2019

    • JUUL Labs

      Sept 2019 - Apr 2020
      Trade Marketing Manager

    • Nestlé Purina PetCare - Asia, Oceania & Africa

      Apr 2020 - Aug 2021
      Shopper Activation Manager

    • Nestlé

      Aug 2021 - Oct 2022
      Senior Brand Manager - Cafe Inspired Coffee

    • BAT

      Oct 2022 - Nov 2024
      Trade Marketing and Program Manager

      Leading retail activation team and key programs of work in New Zealand business. Responsible for new product launches, field cycle planning.

    • Yealands Wine Group

      Nov 2024 - now
      Global Marketing Manager

  • Licenses & Certifications

  • Volunteer Experience

    • Campaign Manager

      Issued by Greenpeace on May 2011
      GreenpeaceAssociated with Fedor Ledenev