Thu Vu

Experience

• 

  SGS Vietnam Ltd.

  May 2007 - Jul 2009

  Senior Sales Officer

  Admin & Customer Service of Consumer Goods & Retails, Food Department 4-month-experience of Acting Section Head

• 

  CJ CGV Vietnam (MegaStar Media)

  Aug 2009 - May 2014

  Sales & Marketing Supervisor

  - Supervising all Sales of MegaStar/CGV Distribution - Working closely with Logistic team to make sure to have the smooth process of movie import and delivery. - In charge for supervising for the whole process of Postproduction - Also working closely with Marketing/PR team to finalize and execute the suitable Marketing/PR plan for each movie to the right target audiences.Marketing/PR - Working closely with Marketing/PR team to finalize the marketing plan for each title in order to tell a specific story of each title and the brand to attract the right target audiences and the presses. - Brainstorming taglines, localizing materials & giving ideas for special marketing/PR campaigns for blockbusters.- Supporting in supervising production of special TVC and clips. - Supporting in big event execution & management of blockbusters.- Creating good relationship with presses and reporters. - Reference activities: premiere of blockbuster like Avatar, Transformers, The Avengers and special events: opening of 3D, dubbing project, 4DX...http://saoonline.vn/dien-anh/ngo-thanh-van-mr-dam-ru-nhau-don-robot-lon-nhat-viet-nam-100971.html Sales- Communicate / Negotiate to get final approval for booking from cinemas and Distribution Director - Keep the good relationship and cooperation with all clients to get the best booking for the company as well as have the good revenue in cinemas of clients.- Supervise the content of all legal documents related to releasing film to 3rd party cinemas such as: Principles of Contract, BCL, Film Release Contract…- Working closely with Compliance team to make sure the deal (sessions, rate card…) is kept in all cinemas where MegaStar/CGV Distribution titles are showed and minimize the risk of piracy in cinema. Show less

• 

  - Freelance

  Jan 2013 - Jan 2019

  Project Consultant – Event Manager – Producer, Script Writer, Translator

  • Translator: freelance translator of International postproduction house like Deluxe, Technicolor, Visual Data...• Project Consultant (Jan to Apr’16):Marketing / PR activities (contents, social, event/press conference) for all game shows of Dien Quan M&E (Thach Thuc Danh Hai 2, Nguoi Hung Ti Hon, Chon Mat Gui Vang, Can Ho Trong Mo, Dau Truong Tieu Lam, etc.) http://kenh14.vn/tv-show/truong-giang-cuu-tran-thanh-khi-duoc-hoi-ve-hari-won-20160229155759142.chn ; http://kenh14.vn/tv-show/trai-xinh-gai-dep-thi-nhau-do-bo-can-ho-trong-mo-20160228125601381.chn • Producer: Working closely with Executive Producer & Director to recruit the whole team, crews and casts. Supervising and making sure the movie is produced on time and within the budget. Supervising the marketing/PR campaign when the movie is released. * Chung Cu Ma (Hush)http://phimchieurap.vn/phim/chung-cu-ma-hush-24-12-2014/ * Ngu Voi Hon Ma (House of Horror/Exorcism: Haunted Child). http://www.thanhnien.com.vn/van-hoa-nghe-thuat/phim-ma-viet-hu-doa-khan-gia-dong-nam-a-609515.html * 12 Chom Sao: Ve Duong Cho Yeu Chay http://kenh14.vn/12-chom-sao-ve-duong-cho-yeu-chay-2015.html• Scriptwriter: Idea & main writer of the new concept movie for teenagers, based on the trending of horoscope. *12 Chom Sao: Ve Duong Cho Yeu Chay http://kenh14.vn/12-chom-sao-ve-duong-cho-yeu-chay-2015.html • Event Manager: *YxineFF 2011: from Selection to Award Ceremony (a well known film festival of local professional and young film makers) *YxineFF 2012: from Selection to Award Ceremony *Movie premiere/event: http://kenh14.vn/cine/quynh-chi-rang-ro-sau-khi-mat-tich-bat-ngo-tai-hop-bao-ve-duong-cho-yeu-chay-20151111104317329.chn ; http://kenh14.vn/cine/diem-my-9x-mac-ao-yem-di-ngu-voi-hon-ma-20150506105120508.chn ; http://www.nguoinoitieng.net.vn/su-kien/dan-dien-vien-kungfu-pho-hao-hung-ra-mat-phim.html Show less

• 

  CJ CGV Vietnam

  Apr 2014 - May 2015

  Film Programming Manager (Operation & Cinema Marketing)

  - Fully In Charge of Film Programming and Buying of CJ CGV.- Working closely with Cinema Marketing team to finalise marketing plan and program for new cinema launching, movie festival and promotion.- Planning and cooperating with Cooperate team for CSR activities like Charity Shows, Movies For Everyone... and building brand awareness through the cooperate plan of new products launching like 3D, 4DX, IMAX, ATMOS...- Cooperate with Cinema Managers of over 20 locations of CJ CGV nationwide to reach the monthly and yearly target.- Crisis managing: support and work closely with CS & Cooperate team to analyze situation, report and have quick action plan if there is any risks related to operation department.• Making a successful opening for CGV Art House by bringing many good contents to this program exclusive with good occupancy in many weeks with Chuyen Di Cuoi Cung Cua Chi Phung (The Last Journey Of Madame Phung) and Dap Canh Giua Khong Trung (Flapping In The Middle Of Nowhere). http://tuoitre.vn/tin/van-hoa-giai-tri/20141230/ra-mat-art-house-tai-viet-nam/692823.html • Satisfying the need of local teenager by bringing One Direction Concert to Vietnam exclusive in CGV Cinemas. http://vietnamnet.vn/vn/giai-tri/199820/phim-ve-nhom-one-direction-chi-duoc-chieu-duy-nhat-2-ngay.html • Brainstorming and cooperating with Cinema Marketing team in doing marketing plan and executing special events for grand openings of new cineplexes, new products (3D, 4DX, IMAX) and monthly promotion for each locations. http://news.zing.vn/sieu-bom-tan-avengers-2-mo-man-rap-imax-viet-post521958.html ; https://tinhte.vn/threads/megastar-doi-ten-thanh-cgv-khai-truong-cum-rap-moi-o-celadon-city-quan-tan-phu-tp-hcm.2239760/ Show less

• 

  PhuongNam Media and Entertainment Group

  Aug 2015 - Apr 2016

  Sales & Marketing Manager

  - Fully in charge of Sales, Marketing/PR and Film Acquisition of the company.- Establishing and building the team of sales & marketing/PR.- Forming marketing/PR strategy for the company and their products. - Establishing marketing budget. Be responsible for assigning budget, approving invoices and expenses in assigned budget. - Internal and external communication representation. - Planning and implementing all marketing/PR campaigns to promote company's products.- Expanding the sales of company's products (movies) in nationwide cinemas.- Building the strong relationship with media/presses.- Spreading the awareness of company's products to the right target audiences through ATL & BTL activities by marketing materials (flyers, posters, banners, die-cut standees…) in door and outdoor as well as digital marketing through contents, game winning merchandises cooperating with cinema Facebook, online newspapers…- Supervising team to follow the plan and achieving the monthly target.• http://saostar.vn/dien-anh/qua-tang-tu-phim-momentum-truy-sat-danh-cho-doc-gia-89835.html• http://2sao.vn/dien-anh/dan-sao-viet-nghet-tho-khi-xem-phim-khong-loi-thoat-p0c1002n20151006074808375.vnn Show less

• 

  POPS Worldwide

  Apr 2016 - Apr 2017

  Programming Manager & Executive Producer (Entertainment)

  - Create content plan and programming for aggregation, production and acquisition.- Take initiatives to lead project, coordinate among teams for new content projects.- Lead concept of channel/show, develop concept to multi platform contents.- Develop packaging of channel/show (logo, thumbnail, banner, channel trailer).- Analyze competitors and create hook and unique treatment of content.- Estimate cost and analyze ROI for management team to make investment decision.

• 

  VUS - The English Center

  Apr 2017 - now

  Planning:- Create and monitor communications and branding plans.- Create content strategies that are in line with long-term and short-term marketing goals.Creative/Communications/Project Management:- Collaborate with the Digital team to meet sales targets through monthly lead generation campaigns.- In charge of all external communication platforms: digital, offline, press, and online from planning to execution.- In charge of brand identity and ensuring that it can be properly adapted both online and offline.- Create concepts and bring them to life (summer courses, events, monthly promotion, employee engagement, teachers' events, CSR, etc.).- Manage brand's owned and paid channels, as well as your always-on content.- Manage project quality and timelines, as well as collaborate with internal resources, agencies, and third-party vendors to ensure that the final products meet expectations.- Manage two teams of copywriters and designers. Show less

  • Product PMO Manager

    May 2021 - now

  • Creative Marketing Manager

    Apr 2017 - May 2021