Joaquín Belmar Foster

Experience

• 

  VITRA Chile

  Mar 2013 - Dec 2015

  Business Partner

  Developer of an E-Commerce company dedicated to the marketing and manufacture of sunglasses throughout Chile and Panama, using distribution channels on social networks such as Instagram and Facebook, with more of eighty thousand followers

• 

  Australia

  Jan 2015 - Jan 2016

  Work & Holiday Australian Program
• 

  SURA Chile

  Jul 2017 - Aug 2019

  Senior Marketing Analyst

  Management of sponsorships, advertising campaigns and everything related to the positioning and branding of the different brands of the holding. Development of digital marketing strategies, execution and evaluation of media plans. Continuous support to commercial areas.

• 

  MetLife

  Aug 2019 - Sept 2022

  Definition, control, and analysis of customer metrics that allowed us to track the Customer Journey and other related actions. Sales generation and customer retention under the creation of diverse strategies based on data analysis. Development and creation of dynamic dashboards in PowerBI and SalesForce Responsible for leading and building the Digital Sales team for savings products under agile methodologies, with great results in conversion and sales channel efficiency. Management and analysis of the sales funnel from lead generation through Paid Media, its administration through CRM, and continuous optimization of the funnel through CRO plans Development of commercial plans to promote cross-selling and up-selling of products. Implementation and design of engagement strategies, as well as the creation of communication plans that cover the entire customer lifecycle, with successful results in the reduction of customer churn rates. Design and execution of strategies to migrate customers to digital channels

  • Customer Strategy Measurement and Analysis Leader

    Jan 2022 - Sept 2022

  • Digital Sales Leader

    Apr 2021 - Jan 2022

  • Segment Manager

    Aug 2019 - Apr 2021
• 

  ING

  Jul 2023 - Jan 2024

  Digital Sales Expert

  Monotoring of digital sales and product performance through the exploitation of Adobe Analytics. Identification of improvements in the customer journey of a product, design and execution of CRO (Conversion Rate Optimization) plans, through the design and implementation of AB Test. Monitoring of the tests in Adobe Target

• 

  Vida Security

  Jan 2024 - May 2025

  Head of Digital Channels & Partnerships

  Spearheaded the expansion and development of new sales channels in the insurance sector by co-creating innovative products through strategic alliances with startups and tech companies. Led the company's strategic digital sales plan

• 

  Sunny Up Capital

  Mar 2025 - now

  Managing Partner | VP Commercial for the Southern Cone

  Leads new market development for financial products in Chile and Peru, managing the assigned budget, developing digital prospecting strategies, and driving portfolio growth by prospecting new opportunities with financial institutions, exporters, and manufacturers