Amie Chalk

Experience

• 

  Novus Leisure

  Jul 2007 - Sept 2007

  Marketing Assistant

  Joined Novus for 1 month to gain Marketing experience between my 2nd and 3rd years at University and ended up working the entire Summer.Provided day to day support to the Marketing Team as a whole.

• 

  Reward

  Aug 2008 - Aug 2009

  CRM Executive

  - Building emails using bespoke tools- Testing and distribution of emails- Analysis of response rates and fine tuning to the most successful strategies- Liaising with a variety of Database Suppliers on email campaigns and development of the current format. - Maintenance and analysis of the customer experience on the websites, providing lively, functional and up to date content, assistance with new site launches and search engine optimisation.

• 

  Sportingbet

  Sept 2009 - May 2013

  - Key member of the integration of SMS throughout the business.- Main focus is the build of intelligent automated CRM programmes using segmentation, through the CRM Tool Eloqua.Specialise in email best practice and Account Manage 7 territories worldwide. - Head of the Social Committee within the Marketing Services department.

  • CRM Team Manager

    Sept 2011 - May 2013

  • CRM Executive

    Sept 2009 - Aug 2011
• 

  Time Inc. UK

  Jun 2013 - Jul 2015

  CRM Manager
• 

  On Maternity Leave

  Jul 2015 - now

  CRM Manager