Ranjan Kumar

Experience

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  DWAO

  Jun 2022 - now

  Analyst

  Adobe Analytics Adobe Launch ACDL Website (Desktop/M-site) Implementation.• Have implemented end-to-end analytics client-side implementation for multiple clients in multiple domains like e-commerce and banking.• I successfully led and facilitated collaboration with developers to oversee the seamless implementation of a robust data layer (ACDL/ digitalData). Effectively communicated and ensured the validation of the data layer.• Successfully navigated client interactions while orchestrating the end-to-end implementation of Adobe Analytics.• Have gathered and analyzed business requirements for tracking, measurement, and reporting using Adobe Analytics.• Analyzing Key Business Requirements (KBRs) and Key Performance Indicators (KPIs).• Preparing business requirements document (BRD) }and preparing solution design reference document (SDR)} based on BRD.• Have implemented analytics via Web SDK and Adobe Analytics extension.• Setting up report suites, property, and configuration in the Launch tool.• Data Sanity in Adobe Workspace for Metrics and Dimensions data flow. Show less