Lisa Drews

Experience

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  First Federal Savings Bank

  Aug 2001 - Dec 2002

  Personal Banker II

  Selling of banking services such as, DDAs, Personal and Home Equity Loans, and Investment Opportunities.

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  Marshfield Clinic

  Dec 2002 - Dec 2006

  Appointment Coordinator

  Schedule patient appointments, coordinate physical referrals and exceptional customer service.

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  Aspirus

  Jan 2006 - Jan 2010

  Timekeeping Coordinator
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  Marshfield Clinic

  Sept 2010 - Apr 2011

  Program Coordinator

  HMR Program Coordinator and weight loss coach.

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  Foot Locker

  May 2011 - Dec 2019

  Manage account relationships between brand, e-commerce, and external vendor teams. Direct the execution of marketing plans, including marketing planning functions in coordination with the Brand Director. Develop and maintain marketing calendar for assigned accounts. Develop and execute plans to drive sales and increase brand awareness of assigned accounts. Give direction for and approve e-mails, web graphics and other brand communication. Define and forecast net and demand sales with customer trends on a daily, weekly, monthly, quarterly, and yearly basis as well as long term planning. عرض أقل Primary responsibility of bringing marketing campaigns to life through our digital touch points.Manage Brand digital initiatives across:Loyalty + Research, Performance Marketing, Site ExperienceProduct ManagementCreative + ContentCRM + Customer Lifecycle ManagementMobileWork collaboratively with multiple teams to drive strategy, execution and growth in our digital initiatives, Develop strong, deep relationships to serve as a trusted, strategic partner with key stakeholders throughout the businessCollaborate, develop and manage business plans and marketing campaigns and define strategies and tactics for successful executionKey Responsibilities:• Coordinate efforts across business functions to ensure objectives are completed• Present performance data and cohesive marketing plans to Brand Marketing Teams• Manage workload for Digital Account Coordinators• Be an effective team player with strong customer service, communication, presentation and creative problem-solving skillsBuild and maintain effective relationships across Brand Marketing, Performance Marketing, Site Experience, Data Team and Creative Team.Partner with Brand Marketing teams to develop effective strategies and tactics to drive a cohesive customer experience across our digital touch-pointsLead weekly meetings with Brand and Digital Teams to coordinate and drive digital strategiesReporting responsibility on Performance Marketing, Site Experience and ad hoc campaignsProject Manage Brand initiatives across Performance Marketing, Site Experience and CreativePartner with Brand and Finance teams on financial decisions to growth and/or profitabilityProvide thought leadership on digital commerce to our Brand partnersPresent new concepts, ideas or opportunities to key stakeholders to drive business objectiveStay up-to-date with knowledge of all brand standards and muses.P&L ownership and budget oversight عرض أقل

  • Ecommerce Marketing Manager

    Jun 2011 - Dec 2019

  • Digital Account Manager

    May 2011 - Dec 2019

  • Associate Account Manager

    May 2011 - May 2013
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  Foot Locker, Inc.

  May 2011 - Dec 2019

  Digital Account Manager
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  Northcentral Technical College

  Aug 2014 - Dec 2019

  Adjunct Faculty

  Merchandising Management, Mobile Marketing

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  MySamm

  Dec 2019 - now

  Account and Quality Assurance Manager