Lilli Giaccone

Experience

• 

  Porsche AG

  Jan 2008 - Dec 2008

  Working Student

  - Gained hands-on experience in various departments of the Business Development Center, contributing to Porsche's global growth and innovation.- Managed global correspondence, facilitating communication across 10 international teams and external partners, resulting in a 25% reduction in response times and a 15% increase in collaboration efficiency

• 

  ELLE Magazine

  Jan 2010 - May 2015

  Account Executive / Fashion Correspondent

  Managed B2B demand generation and lead acquisition campaigns for ELLE Magazine’s advertising portfolio, focusing on advertise r retention and market growth. Key Contributions:• Achieved a 95% advertiser retention rate by delivering tailored marketing solutions and cultivating strong client relationshi ps.• Produced regular webinars and events to retain and upsell advertisers, driving additional revenue and fostering long -term partnerships.• Analyzed market trends to inform demand generation strategies, contributing to a 20% growth in readership and a 15% increase in ad revenue.• Enhanced brand visibility through data-driven campaign strategies, driving higher engagement and improving tracking of media coverage by 17%. Show less

• 

  Marc Cain

  Sept 2015 - Dec 2016

  Senior International PR Manager

  Directed global PR and social media strategy for a global fashion brand, managing key relationships with media outlets, creative partners, and global teams. Developed and implemented multi-channel strategies that increased brand awareness and engagement.Key Contributions:• Managed multi-market PR and immersive brand storytelling campaigns across social media, boosting media impressions by 40% and achieving a 514% increase in editorial value in key markets.• Led cross-functional teams to develop and execute social media campaigns, increasing engagement by 25% through targeted, data - driven strategies.• Developed social media strategies leveraging Instagram and Facebook, driving a 25% increase in engagement.• Monitored campaign performance and influencer ROI using data analysis tools (Excel, Google Analytics). Show less

• 

  Various

  Sept 2017 - now

  Global Brand & Content Consultant | L’Oréal, Hugo Boss, FILA, Condé Nast

  Advised international brands such as Hugo Boss, Fila, L’Oréal and Condé Nast on campaign development, event execution, and br and strategy. Led cross-functional projects to drive global engagement and align marketing initiatives with cultural and business objectives. Key Contributions:• Directed and produced global omni-channel marketing campaigns for leading consumer brands, integrating data-driven insights, influencer marketing, and digital media activations. Achieved a 30% increase in engagement and maintained a 90% client satisfaction rate.• Tailored messaging for diverse markets, leveraging qualitative and quantitative insights to enhance campaign relevance and ROI.• Conducted market research to identify emerging trends and align strategies with audience behavior.• Managed and optimized campaign budgets, ensuring efficient resource allocation and measurable ROI.• Collaborated on fundraising initiatives for non-profits, driving $500K in donations through targeted and culturally relevantcampaigns, contributing to a 20% year-over-year increase in donations and enhanced community support. Show less

• 

  E. Breuninger GmbH & Co.

  Nov 2017 - Mar 2020

  Content Editor Freelance

  - Writing product descriptions, brand narratives, and promotional content that aligns with the company's brand voice and style guidelines- Collaboration with designers, photographers, and marketing teams to create compelling visual and written content for product listings, blog posts, and social media campaigns- Conducting market research to stay updated on industry trends, competitor strategies, and customer preferences- Adaptation and tailor content for different platforms and audiences, ensuring consistency and accuracy- Optimization of copy for SEO to improve search engine rankings and drive organic traffic Show less

• 

  Mondrian Labs

  Jun 2020 - Dec 2021

  Senior Marketing Manager

  Led global integrated marketing strategies to drive customer engagement, brand awareness, and revenue growth. Collaborated ac ross cross-functional teams in marketing, sales, and product departments to develop campaigns that aligned creative messaging with business objectives. Leveraged data-driven insights to optimize campaign performance, refine audience targeting, and improve key performance indicators (KPIs). Key Contributions:• Increased average order value (AOV) by 25% by analyzing customer behavior and introducing product sets tailored to purchasing trends.• Generated $15M in revenue (+200% YoY) through performance -driven influencer and growth marketing campaigns, achieving a 300% return on ad spend (ROAS) and driving 3.7M unique visitors to the e -commerce site.• Piloted the country email marketing program, contributing 25% of total market revenue by developing strategic content and personalized messaging.• Oversaw the successful market launch in Italy, including program management, owned channel strategies, and content creation, delivering measurable engagement and growth.• Created campaign briefings that delivered positive ROI and elevated brand sentiment, achieving an 80/100 Net Promoter Score (NPS) and improved customer perception. Show less

• 

  Realmuto Hospitality Group

  Dec 2023 - Nov 2024

  Head of Marketing

  Led multi-brand marketing and GTM strategies, focusing on enhancing brand presence and consumer engagement.Key Contributions:• Developed and executed integrated marketing plans for four brands, increasing engagement by 25% and expanding audience reach by 15%.• Managed a comprehensive marketing budget, achieving 22% improvement in ROI through performance tracking and budget reallocation.• Collaborated with PR teams and external media partners, including HBO, to boost brand visibility through integrations in TV shows like And Just Like That, resulting in a 15% increase in social media mentions and enhanced audience engagement.• Reduced report generation time by 30% by implementing automated dashboards. Show less