Shane Penrod

Experience

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  Candid Hosting

  Jan 1997 - Jan 2005

  Sales & Marketing Manager

  * Led Marketing and Sales Departments at Candid Hosting. scaling from inception to $400K+ per month in recurring revenue, culminating in acquisition by a major competitor.* Spearheaded website development and marketing strategies in collaboration with the CEO, significantly enhancing online presence and customer engagement.* Ran lead on attending multiple yearly industry conventions with our sales and technical teams, driving brand visibility and networking opportunities.* Directed a dynamic sales team, implementing effective sales strategies and fostering a high-performance culture. Show less

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  SEO Web Hosting, LLC

  Jan 2006 - Jan 2011

  Director of Sales & Marketing

  * At SEO Web Hosting, I was at the forefront of managing the website, marketing initiatives, and sales support for our niche offerings in dedicated IPs and VMware-powered virtual machines.* My role was instrumental in defining the company’s niche market strategy, leading to its successful acquisition by a major hosting provider.* I implemented innovative marketing strategies that effectively communicated our unique value proposition, significantly increasing market penetration and customer base.* Supported sales operations, enhancing team capabilities and customer satisfaction, which played a vital role in the company's growth trajectory. Show less

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  SEO MARKETING COMPANY, LLC

  Jan 2011 - now

  Digital Marketing Specialist

  * Leading Digital Marketing Strategist with extensive experience in SEO and technical SEO, adept at crafting and implementing content strategies that drive organic growth.* Expert in managing and optimizing PPC campaigns across Bing and Google Ads, focusing on maximizing ROI and enhancing ad performance.* Specialized in Conversion Rate Optimization (CRO) and designing high-converting landing pages, resulting in improved user engagement and conversion rates.* Skilled in utilizing Google Tag Manager and GA4 for insightful data analysis, enabling informed decision-making and strategy refinement.* Consistently deliver comprehensive digital marketing solutions, leveraging a broad spectrum of techniques and tools to achieve measurable success in diverse marketing initiatives.* Passionate about brainstorming and developing novel ideas for A/B testing, continually experimenting with new tactics to optimize digital marketing effectiveness. Show less

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  Americaneagle.com

  Oct 2024 - now

  PPC Specialist