George Collins

Experience

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  Ashford Leisure Trust

  Nov 2008 - May 2014

  Managed the daily operations of the leisure centre including the swimming pools, heath suites, gymnasium, crèche and sports halls with a strong emphasis on high customer service standards.In charge of upwards of 25 staff ensuring they followed procedures and that the site was in safe working order.Assisted the senior management in designing and implementing new company policies and guidelines.Worked with front of house staff and was in charge of issuing floats and banking procedures when on shift. Show less

  • Duty Manager

    Jul 2011 - May 2014

  • Recreation Assistant and Duty Officer

    Nov 2008 - Jun 2011
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  Kent Children and Families Network

  Mar 2011 - Jun 2011

  Marketing Intern

  Led a team of marketing interns in acquiring new contacts and clients for the marketing manager to meet with as well as organizing the group’s activitiesAssisted project coordinator and marketing manager in the rebranding of the organisation involving new brand image and values, restructuring and the launch event.

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  Kent County Council

  Jun 2012 - Aug 2012

  Project Review Work Placement

  • Researched and analysed the ‘Kent Placement Portfolio’, a developing program to assist students in the county to secure research and work experience placements within the local government and economy• Reviewed the programme from its launch to its current state using tools such as Google analytics and Facebook trends to generate reports and recommendations for the development of the program• Suggested a new strategy that better utilized the existing Facebook page with higher user engagement, and this was accepted by program manager Show less

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  Simply Clicks

  Jul 2013 - Sept 2013

  Summer Internship

  • Gained understanding of SEO and PPC techniques by assisting with redesign of company training course• Involved in identifying plans for client websites including identification of long tail keywords and negative search terms for paid search campaigns• Began creating own content network by creating blogs on Google Blogger and WordPress

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  4Ps Marketing

  Apr 2014 - Mar 2017

  Account executive at Advanced Search Agency with offices in London and Canterbury. Offering SEO, digital advertising, social media and digital PR solutions as part of the B2B Education team. This involves:• Help deliver campaigns from audit and research right through to delivery and analysis (using industry-leading white-hat methodologies only) • Lead day-to-day client communications and periodic reporting and contribute to pitches. • Learning and contributing towards company-wide commercial objectives. Show less

  • Analytics and Insights Manager

    Oct 2016 - Mar 2017

  • Senior Digital Executive

    Apr 2015 - Sept 2016

  • Digital Executive

    Apr 2014 - Apr 2015
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  Forward3D

  Mar 2017 - Sept 2018

  This role focused on making sure that Analytics and CRO clients receive excellent work by leading a team of Web Analysts, project managing client work and providing strong client management and business expertise. I also supported the Head of Department with new business and cross-sell work, spotting opportunities to help clients solve Analytics issues and participating in pitches. This position within the Data Science & Advanced Analytics team enabled me to help solve client business challenges using best practice web analytics techniques. Tasks and activities ranged from leading measurement planning workshops with clients, implementing tracking using tag management platforms and generating reports for clients.

  • Web Analytics Lead

    May 2018 - Sept 2018

  • Web Analytics Specialist

    Mar 2017 - Apr 2018
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  Discoverable

  Sept 2018 - now

  Strategy Director

  Building data into digital marketing strategies for clients. Enabling SEO and PPC teams to push performance to the limits.