Chirag Abbott

Experience

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  Camp K12

  Oct 2016 - Oct 2016

  Digital Marketing Intern

  Got a handson experience working on the filed that helped me to understand Marketing domain from a practical viewpoint

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  ITC Limited

  Apr 2017 - May 2017

  Marketing Trainee

  (Market & Competitive analysis of Mangaldeep Agarbattis)>Functioned as a Management Trainee under the Personal Care Product (PCP) department with FMCG division of ITC Limited, Bangalore. Deep understanding of their functionality and distribution along with on the field experience of selling thier products.>Efficiently conducted a market research for the PCP products particularly the ones which were not selling well- Engage & Agarbatti. Provided a detailed analysis and suggestions on improving their PCP (Mangaldeep) while keeping the costing at par. Show less

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  EnAble India

  Dec 2017 - Dec 2017

  Student Volunteer
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  Aditya Birla Retail Limited

  Jun 2018 - Feb 2021

  >Placing appropriate orders to ensure product availability that meets consumer demands.>Managing vendor relations to develop long term reliable & sustainable supplier base.>Forecasting sales, carrying out competition analysis, and developing long term business strategy for category.>Analyzing the current growth rate & planning strategy laid for augmenting the sales turnover and segregating potential market segments in pursuing market opportunities.>Delivering measurable & value-added results to achieve continuous growth in sales volume and market share.>Developing valuable strategies and detailed sales plan to drive positioning of a product category to maximize visibility.>Preparing the annual budgets while streamlining expenses and identifying opportunity gaps. Show less

  • Assistant Manager

    Mar 2019 - Feb 2021

  • Management Trainee

    Jun 2018 - Mar 2019
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  SPAR India (Max Hypermarket India Pvt Limited)

  Feb 2021 - Oct 2021

  Category Manager-Private Label Food

  >Accountable for driving In-Store sales along with Omni Channel environment; managing marketing activities (BTL) in order to propose, implement and run category related campaigns.>Set up a scalable price benchmarking process and drive inputs to improve price competitiveness.>Negotiating contractual terms with vendors, managing initial order quantities and product distribution by developing and cultivating collaborative partnership with vendors.>Ensuring correct product assortment in the store.>Responsible for developing and executing the strategic plans for the overall new product portfolio by following a stage-gate process.>Forecasting based on the past data and current market trends.>Implementing category strategies & deliver the category plan to achieve Sales/Margin targets Show less

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  Flipkart

  Oct 2021 - now

  Assistant Manager